2004 TV Ad Revenue Figures

TOP 25
LOCAL BROADCAST TV ADVERTISERS*
Top 100 Markets
Full Year Data 2004

($000)
  RANK Company FULL YEAR DATA
2004		 FULL YEAR DATA
2003		 %
Change
  1 DAIMLERCHRYSLER AG 604,576.7   596,170.7   1.4%  
  2 FORD MOTOR CO DLR ASSN 465,859.8   428,324.1   8.8%  
  3 GENERAL MOTORS CORP 444,599.0   393,010.4   13.1%  
  4 GENERAL MOTORS CORP DLR ASSN 419,841.3   385,771.1   8.8%  
  5 NISSAN MOTOR CO LTD 389,701.4   320,140.8   21.7%  
                 
  6 HONDA MOTOR CO LTD 384,140.6   330,931.8   16.1%  
  7 TOYOTA MOTOR CORP DLR ASSN 327,526.3   277,174.8   18.2%  
  8 FORD MOTOR CO 285,447.1   277,789.3   2.8%  
  9 TOYOTA MOTOR CORP 236,280.9   201,344.7   17.4%  
  10 VERIZON COMMUNICATIONS INC 214,006.5   153,363.8   39.5%  
                 
  11 SBC COMMUNICATIONS INC 213,714.2   266,040.1   -19.7%  
  12 GENERAL MILLS INC 213,179.7   219,797.0   -3.0%  
  13 YUM BRANDS INC 208,612.1   197,293.3   5.7%  
  14 HYUNDAI CORP 162,356.1   146,238.9   11.0%  
  15 MCDONALDS CORP 158,281.0   143,969.1   9.9%  
                 
  16 TIME WARNER INC 137,914.4   146,118.5   -5.6%  
  17 WALT DISNEY CO 131,538.3   154,837.5   -15.0%  
  18 PROCTER & GAMBLE CO 122,835.9   133,805.2   -8.2%  
  19 COMCAST CORP 109,621.6   76,523.7   43.3%  
  20 BERKSHIRE HATHAWAY INC 103,573.2   60,578.3   71.0%  
                 
  21 DAIMLERCHRYSLER AG DLR ASSN 97,543.5   95,678.5   1.9%  
  22 MAY DEPT STORES CO 96,820.6   53,551.9   80.8%  
  23 BUSH FOR PRESIDENT COMMITTEE 95,099.4   0.0   N/A  
  24 DOCTORS ASSOC INC (Subway) 93,333.4   86,993.9   7.3%  
  25 FEDERATED DEPT STORES INC 89,898.4   80,194.9   12.1%  
                 
  *Includes both local and national spot activity
                 
  Source: Television Bureau of Advertising (TVB) from estimates supplied by
  TNS Media Intelligence.

 
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