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2004 TV Ad Revenue Figures |
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TOP 25
LOCAL BROADCAST TV CATEGORIES*
Top 100 Markets
Full Year Data 2004
| ($000) | ||||||||
| RANK | Product Classification | FULL YEAR DATA 2004 |
FULL YEAR DATA 2003 |
% CHANGE |
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| 1 | AUTOMOTIVE | 4,245,991.6 | 3,807,546.8 | 11.5% | ||||
| 2 | RESTAURANTS | 1,370,633.4 | 1,327,501.9 | 3.2% | ||||
| 3 | GOVERNMENT & ORGANIZATIONS | 1,050,753.6 | 384,864.7 | 173.0% | ||||
| 4 | CAR & TRUCK DEALERS | 939,195.8 | 872,908.0 | 7.6% | ||||
| 5 | FURNITURE STORES | 720,909.3 | 645,433.5 | 11.7% | ||||
| 6 | TELECOMMUNICATIONS | 679,196.0 | 669,084.4 | 1.5% | ||||
| 7 | FINANCIAL | 610,169.8 | 497,989.0 | 22.5% | ||||
| 8 | INSURANCE & REAL ESTATE | 564,491.5 | 442,440.2 | 27.6% | ||||
| 9 | FOOD & FOOD PRODUCTS | 517,436.1 | 556,545.6 | -7.0% | ||||
| 10 | TRAVEL, HOTELS & RESORTS | 449,438.8 | 442,634.0 | 1.5% | ||||
| 11 | LEISURE TIME ACTIVITIES & EVENTS | 439,525.9 | 415,873.7 | 5.7% | ||||
| 12 | MEDIA AND ADVERTISING | 434,203.5 | 342,261.7 | 26.9% | ||||
| 13 | SCHOOLS, COLLEGES & CAMPS | 433,090.9 | 370,197.6 | 17.0% | ||||
| 14 | LEGAL SERVICES | 362,449.0 | 320,877.0 | 13.0% | ||||
| 15 | DEPARTMENT STORES | 343,337.3 | 299,087.3 | 14.8% | ||||
| 16 | MOTION PICTURES | 339,790.2 | 385,375.9 | -11.8% | ||||
| 17 | FOOD STORES & SUPERMARKETS | 311,059.8 | 274,186.9 | 13.4% | ||||
| 18 | COMPUTERS & SOFTWARE | 274,958.9 | 181,345.3 | 51.6% | ||||
| 19 | MEDICINES & REMEDIES | 245,813.0 | 214,863.1 | 14.4% | ||||
| 20 | DISCOUNT DEPARTMENT STORES | 215,166.6 | 245,841.4 | -12.5% | ||||
| 21 | TOILETRIES & COSMETICS | 184,367.5 | 186,353.7 | -1.1% | ||||
| 22 | HOME ELECTRONICS & VIDEO STORES | 169,837.1 | 145,468.5 | 16.8% | ||||
| 23 | HOME CENTERS & HARDWARE STORES | 165,665.4 | 175,453.0 | -5.6% | ||||
| 24 | CLOTHING STORES | 164,334.5 | 165,694.4 | -0.8% | ||||
| 25 | SOFT DRINKS, CANDY & SNACKS | 145,445.0 | 153,398.6 | -5.2% | ||||
| *Includes both local and national spot activity | ||||||||
| Source: Television Bureau of Advertising (TVB) from estimates supplied by | ||||||||
| TNS Media Intelligence. | ||||||||
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Click here to view top 25 advertisers in the full-year period
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