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2005 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV ADVERTISERS* Top 100 Markets Fourth Quarter 2005 |
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| ($000) | ||||||||
| RANK | Company | FOURTH QTR 2005 |
FOURTH QTR 2004 |
% Change |
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| 1 | DAIMLERCHRYSLER AG | 153,907.6 | 193,935.6 | -20.6 | ||||
| 2 | GENERAL MOTORS CORP DLR ASSN | 135,767.9 | 119,546.5 | 13.6 | ||||
| 3 | FORD MOTOR CO DLR ASSN | 117,628.1 | 141,179.3 | -16.7 | ||||
| 4 | HONDA MOTOR CO LTD | 112,838.3 | 133,446.7 | -15.4 | ||||
| 5 | TOYOTA MOTOR CORP DLR ASSN | 111,490.8 | 97,009.9 | 14.9 | ||||
| 6 | NISSAN MOTOR CO LTD | 91,373.6 | 98,240.7 | -7.0 | ||||
| 7 | GENERAL MOTORS CORP | 84,412.3 | 117,276.3 | -28.0 | ||||
| 8 | FORD MOTOR CO | 76,250.2 | 82,381.7 | -7.4 | ||||
| 9 | FEDERATED DEPT STORES INC | 73,156.1 | 79,075.5 | -7.5 | ||||
| 10 | YUM BRANDS INC | 52,025.9 | 44,214.3 | 17.7 | ||||
| 11 | GENERAL MILLS INC | 48,023.5 | 70,682.7 | -32.1 | ||||
| 12 | VERIZON COMMUNICATIONS INC | 44,563.2 | 63,056.8 | -29.3 | ||||
| 13 | TOYOTA MOTOR CORP | 42,136.0 | 56,877.4 | -25.9 | ||||
| 14 | TIME WARNER INC | 39,967.1 | 40,275.5 | -0.8 | ||||
| 15 | MCDONALDS CORP | 33,368.8 | 42,548.3 | -21.6 | ||||
| 16 | BERKSHIRE HATHAWAY INC | 31,787.5 | 23,150.3 | 37.3 | ||||
| 17 | PROCTER & GAMBLE CO | 31,697.3 | 52,090.3 | -39.1 | ||||
| 18 | TARGET CORP | 31,554.8 | 27,148.9 | 16.2 | ||||
| 19 | WALT DISNEY CO | 31,133.3 | 36,016.3 | -13.6 | ||||
| 20 | AT&T INC** | 28,680.6 | 42,248.7 | -32.1 | ||||
| 21 | HYUNDAI CORP | 28,286.0 | 42,571.7 | -33.6 | ||||
| 22 | DAIMLERCHRYSLER AG DLR ASSN | 26,941.9 | 22,184.4 | 21.4 | ||||
| 23 | ALLIED DOMECQ PLC | 26,316.8 | 20,342.5 | 29.4 | ||||
| 24 | AMERICAN EXPRESS CO | 25,397.0 | 9,404.6 | 170.0 | ||||
| 25 | WAL-MART STORES INC | 25,127.4 | 25,007.5 | 0.5 | ||||
** Formerly SBC Communications Inc. and AT&T Inc. *Includes both local and national spot activity |
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| Source: Television Bureau of Advertising (TVB) from estimates supplied by | ||||||||
| TNS Media Intelligence. | ||||||||
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