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2005 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV CATEGORIES* Top 100 Markets Fourth Quarter 2005 |
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| ($000) | ||||||||
| RANK | Product Classification | FOURTH QTR 2005 |
FOURTH QTR 2004 |
% CHANGE |
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| 1 | AUTOMOTIVE | 1,114,942.1 | 1,201,934.4 | -7.2 | ||||
| 2 | RESTAURANTS | 338,843.5 | 367,831.8 | -7.9 | ||||
| 3 | TELECOMMUNICATIONS | 290,813.0 | 344,073.1 | -15.5 | ||||
| 4 | CAR & TRUCK DEALERS | 231,198.0 | 223,557.0 | 3.4 | ||||
| 5 | INSURANCE & REAL ESTATE | 197,166.6 | 165,132.6 | 19.4 | ||||
| 6 | GOVERNMENT & ORGANIZATIONS | 192,889.7 | 512,074.6 | -62.3 | ||||
| 7 | FURNITURE STORES | 190,598.9 | 176,950.1 | 7.7 | ||||
| 8 | FINANCIAL | 142,915.5 | 145,974.0 | -2.1 | ||||
| 9 | DEPARTMENT STORES | 118,168.8 | 134,106.0 | -11.9 | ||||
| 10 | SCHOOLS, COLLEGES, & CAMPS | 116,051.7 | 115,745.7 | 0.3 | ||||
| 11 | FOOD & FOOD PRODUCTS | 110,938.7 | 139,334.7 | -20.4 | ||||
| 12 | MOTION PICTURES | 105,425.7 | 91,888.6 | 14.7 | ||||
| 13 | LEISURE TIME ACTIVITIES & EVENTS | 102,548.5 | 104,575.4 | -1.9 | ||||
| 14 | LEGAL SERVICES | 87,518.9 | 91,406.1 | -4.3 | ||||
| 15 | DISCOUNT DEPARTMENT STORES | 82,325.3 | 75,391.8 | 9.2 | ||||
| 16 | FOOD STORES & SUPERMARKETS | 73,960.6 | 86,214.6 | -14.2 | ||||
| 17 | TRAVEL, HOTELS & RESORTS | 72,830.2 | 78,480.9 | -7.2 | ||||
| 18 | MEDIA & ADVERTISING | 68,525.2 | 76,427.6 | -10.3 | ||||
| 19 | CLOTHING STORES | 56,896.7 | 58,335.8 | -2.5 | ||||
| 20 | MEDICINES & REMEDIES | 55,357.2 | 90,336.9 | -38.7 | ||||
| 21 | TOILETRIES & COSMETICS | 52,415.8 | 66,544.0 | -21.2 | ||||
| 22 | HOME ELECTRONICS & VIDEO STORES | 43,162.5 | 61,088.9 | -29.3 | ||||
| 23 | AUDIO & VIDEO EQUIPMENT | 41,257.4 | 47,572.3 | -13.3 | ||||
| 24 | HOME CENTERS & HARDWARE STORES | 39,327.1 | 40,749.4 | -3.5 | ||||
| 25 | HOUSEHOLD APPLIANCES | 23,248.3 | 12,703.8 | 83.0 | ||||
| *Includes both local and national spot activity | ||||||||
| Source: Television Bureau of Advertising (TVB) from estimates supplied by | ||||||||
| TNS Media Intelligence. | ||||||||
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