2005 TV Ad Revenue Figures


  TOP 25
LOCAL BROADCAST TV CATEGORIES*
Top 100 Markets
Fourth Quarter 2005
   
  ($000)
  RANK Product Classification FOURTH QTR
2005
FOURTH QTR
2004
%
CHANGE
  1 AUTOMOTIVE 1,114,942.1   1,201,934.4   -7.2  
  2 RESTAURANTS 338,843.5   367,831.8   -7.9  
  3 TELECOMMUNICATIONS 290,813.0   344,073.1   -15.5  
  4 CAR & TRUCK DEALERS 231,198.0   223,557.0   3.4  
  5 INSURANCE & REAL ESTATE 197,166.6   165,132.6   19.4  
                 
  6 GOVERNMENT & ORGANIZATIONS 192,889.7   512,074.6   -62.3  
  7 FURNITURE STORES 190,598.9   176,950.1   7.7  
  8 FINANCIAL 142,915.5   145,974.0   -2.1  
  9 DEPARTMENT STORES 118,168.8   134,106.0   -11.9  
  10 SCHOOLS, COLLEGES, & CAMPS 116,051.7   115,745.7   0.3  
                 
  11 FOOD & FOOD PRODUCTS 110,938.7   139,334.7   -20.4  
  12 MOTION PICTURES 105,425.7   91,888.6   14.7  
  13 LEISURE TIME ACTIVITIES & EVENTS 102,548.5   104,575.4   -1.9  
  14 LEGAL SERVICES 87,518.9   91,406.1   -4.3  
  15 DISCOUNT DEPARTMENT STORES 82,325.3   75,391.8   9.2  
                 
  16 FOOD STORES & SUPERMARKETS 73,960.6   86,214.6   -14.2  
  17 TRAVEL, HOTELS & RESORTS 72,830.2   78,480.9   -7.2  
  18 MEDIA & ADVERTISING 68,525.2   76,427.6   -10.3  
  19 CLOTHING STORES 56,896.7   58,335.8   -2.5  
  20 MEDICINES & REMEDIES 55,357.2   90,336.9   -38.7  
                 
  21 TOILETRIES & COSMETICS 52,415.8   66,544.0   -21.2  
  22 HOME ELECTRONICS & VIDEO STORES 43,162.5   61,088.9   -29.3  
  23 AUDIO & VIDEO EQUIPMENT 41,257.4   47,572.3   -13.3  
  24 HOME CENTERS & HARDWARE STORES 39,327.1   40,749.4   -3.5  
  25 HOUSEHOLD APPLIANCES 23,248.3   12,703.8   83.0  
                 
                 
  *Includes both local and national spot activity
                 
  Source: Television Bureau of Advertising (TVB) from estimates supplied by
  TNS Media Intelligence.


 
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