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2005 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV ADVERTISERS* Top 100 Markets Full Year 2005 |
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| ($000) | ||||||||
| RANK | Company | FULL YEAR 2005 |
FULL YEAR 2004 |
% Change |
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| 1 | DAIMLERCHRYSLER AG | 527,954.1 | 604,458.3 | -12.7 | ||||
| 2 | GENERAL MOTORS CORP DLR ASSN | 456,150.0 | 420,143.5 | 8.6 | ||||
| 3 | FORD MOTOR CO DLR ASSN | 425,332.7 | 465,893.2 | -8.7 | ||||
| 4 | TOYOTA MOTOR CORP DLR ASSN | 363,557.2 | 327,481.4 | 11.0 | ||||
| 5 | GENERAL MOTORS CORP | 341,316.0 | 444,571.6 | -23.2 | ||||
| 6 | HONDA MOTOR CO LTD | 338,822.1 | 384,074.1 | -11.8 | ||||
| 7 | NISSAN MOTOR CO LTD | 311,711.7 | 389,662.2 | -20.0 | ||||
| 8 | FORD MOTOR CO | 242,216.0 | 285,461.1 | -15.1 | ||||
| 9 | YUM BRANDS INC | 213,224.9 | 209,714.3 | 1.7 | ||||
| 10 | TOYOTA MOTOR CORP | 179,831.6 | 236,239.1 | -23.9 | ||||
| 11 | FEDERATED DEPT STORES INC | 178,718.5 | 186,680.5 | -4.3 | ||||
| 12 | VERIZON COMMUNICATIONS INC | 162,661.5 | 213,985.0 | -24.0 | ||||
| 13 | GENERAL MILLS INC | 155,225.8 | 213,154.6 | -27.2 | ||||
| 14 | PROCTER & GAMBLE CO | 153,038.1 | 126,684.8 | 20.8 | ||||
| 15 | MCDONALDS CORP | 139,614.0 | 158,331.8 | -11.8 | ||||
| 16 | HYUNDAI CORP | 136,932.9 | 162,386.4 | -15.7 | ||||
| 17 | TIME WARNER INC | 126,126.5 | 137,163.8 | -8.0 | ||||
| 18 | AT&T INC** | 122,605.8 | 243,211.2 | -49.6 | ||||
| 19 | BERKSHIRE HATHAWAY INC | 114,086.0 | 103,639.8 | 10.1 | ||||
| 20 | WALT DISNEY CO | 113,522.8 | 132,588.3 | -14.4 | ||||
| 21 | COMCAST CORP | 110,210.9 | 109,622.8 | 0.5 | ||||
| 22 | DAIMLERCHRYSLER AG DLR ASSN | 91,556.5 | 97,534.3 | -6.1 | ||||
| 23 | DOCTORS ASSOC INC (SUBWAY) | 89,965.7 | 93,294.8 | -3.6 | ||||
| 24 | EMPIRE TODAY LLC | 86,810.0 | 67,971.7 | 27.7 | ||||
| 25 | TARGET CORP | 79,890.1 | 70,101.1 | 14.0 | ||||
** Formerly SBC Communications Inc. and AT&T Inc. *Includes both local and national spot activity |
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| Source: Television Bureau of Advertising (TVB) from estimates supplied by | ||||||||
| TNS Media Intelligence. | ||||||||
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