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2005 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV CATEGORIES* Top 100 Markets Full Year 2005 |
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| ($000) | ||||||||
| RANK | Product Classification | FULL YEAR 2005 |
FULL YEAR 2004 |
% CHANGE |
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| 1 | AUTOMOTIVE | 3,862,547.4 | 4,246,173.2 | -9.0 | ||||
| 2 | RESTAURANTS | 1,328,764.7 | 1,371,131.8 | -3.1 | ||||
| 3 | TELECOMMUNICATIONS | 991,433.3 | 1,217,823.8 | -18.6 | ||||
| 4 | FURNITURE STORES | 723,869.6 | 711,003.3 | 1.8 | ||||
| 5 | INSURANCE & REAL ESTATE | 674,960.3 | 564,311.2 | 19.6 | ||||
| 6 | FINANCIAL | 543,476.6 | 611,762.3 | -11.2 | ||||
| 7 | GOVERNMENT & ORGANIZATIONS | 482,610.1 | 1,049,892.9 | -54.0 | ||||
| 8 | SCHOOLS, COLLEGES, & CAMPS | 450,890.0 | 433,208.0 | 4.1 | ||||
| 9 | LEISURE TIME ACTIVITIES & EVENTS | 433,561.4 | 442,409.9 | -2.0 | ||||
| 10 | FOOD & FOOD PRODUCTS | 417,559.1 | 511,668.2 | -18.4 | ||||
| 11 | TRAVEL, HOTELS & RESORTS | 412,073.7 | 449,574.5 | -8.3 | ||||
| 12 | LEGAL SERVICES | 357,970.8 | 362,737.8 | -1.3 | ||||
| 13 | MOTION PICTURES | 324,460.4 | 340,209.1 | -4.6 | ||||
| 14 | DEPARTMENT STORES | 309,432.7 | 343,674.6 | -10.0 | ||||
| 15 | FOOD STORES & SUPERMARKETS | 276,376.0 | 311,046.9 | -11.1 | ||||
| 16 | MEDIA & ADVERTISING | 212,401.2 | 223,088.7 | -4.8 | ||||
| 17 | MEDICINES & REMEDIES | 208,528.1 | 260,254.3 | -19.9 | ||||
| 18 | DISCOUNT DEPARTMENT STORES | 203,144.2 | 214,710.4 | -5.4 | ||||
| 19 | TOILETRIES & COSMETICS | 191,381.3 | 185,089.2 | 3.4 | ||||
| 20 | HOME CENTERS & HARDWARE STORES | 169,844.3 | 183,228.6 | -7.3 | ||||
| 21 | CLOTHING STORES | 165,971.0 | 160,618.0 | 3.3 | ||||
| 22 | AUDIO & VIDEO EQUIPMENT | 116,916.7 | 145,059.8 | -19.4 | ||||
| 23 | HOME ELECTRONICS & VIDEO STORES | 114,611.2 | 164,912.1 | -30.5 | ||||
| 24 | SOFT DRINKS, CANDY & SNACKS | 111,596.3 | 145,610.9 | -23.4 | ||||
| 25 | BEER & WINE | 88,412.6 | 106,799.4 | -17.2 | ||||
| *Includes both local and national spot activity | ||||||||
| Source: Television Bureau of Advertising (TVB) from estimates supplied by | ||||||||
| TNS Media Intelligence. | ||||||||
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