2006 TV Ad Revenue Figures

TOP 25
LOCAL BROADCAST TV ADVERTISERS*
Top 100 Markets
Fourth Quarter 2006
 
($000)
  RANK Company FOURTH QTR
2006		 FOURTH QTR
2005		 %
Change
  1 General Motors Corp Dlr Assn 158,086.2   136,005.3   16.2  
  2 DaimlerChrysler AG 131,664.4   153,778.9   -14.4  
  3 Ford Motor Co Dlr Assn 130,761.5   118,221.2   10.6  
  4 Honda Motor Co Ltd 127,192.1   112,794.3   12.8  
  5 Toyota Motor Corp Dlr Assn 118,138.1   111,582.2   5.9  
                 
  6 Nissan Motor Co Ltd 100,696.8   91,373.6   10.2  
  7 Toyota Motor Corp 92,421.6   42,042.8   119.8  
  8 Ford Motor Co 85,027.9   75,871.6   12.1  
  9 AT&T Inc 79,596.7   29,000.2   174.5  
  10 Time Warner Inc 68,759.1   39,394.1   74.5  
                 
  11 General Motors Corp 61,534.1   84,166.6   -26.9  
  12 Yum Brands Inc 54,885.2   52,035.4   5.5  
  13 Toyota Motor Corp Loc Dlr 46,523.8   44,825.4   3.8  
  14 Hyundai Corp 46,001.8   29,098.5   58.1  
  15 Comcast Corp 44,868.7   23,828.3   88.3  
                 
  16 McDonalds Corp 44,590.9   33,524.8   33.0  
  17 Verizon Communications Inc 40,342.7   44,557.9   -9.5  
  18 General Motors Corp Loc Dlr 37,635.6   33,726.1   11.6  
  19 Walt Disney Co 37,306.2   31,335.4   19.1  
  20 Berkshire Hathaway Inc 36,019.9   31,787.5   13.3  
                 
  21 Empire Today LLC 33,080.5   23,228.9   42.4  
  22 General Mills Inc 32,793.5   48,023.4   -31.7  
  23 DaimlerChrysler AG Dlr Assn 31,553.2   26,992.6   16.9  
  24 Mitsubishi Motors Corp 31,304.0   14,435.6   116.9  
  25 Target Corp 31,067.4   31,554.7   -1.5  
                 
 

*Includes both local and national spot activity
                 
  Copyright 2005-2006, 2007. TNS Media Intelligence
   

 
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