2006 TV Ad Revenue Figures


  TOP 25
LOCAL BROADCAST TV CATEGORIES*
Top 100 Markets
Fourth Quarter 2006
   
  ($000)
  RANK Product Classification FOURTH QTR
2006
FOURTH QTR
2005
%
CHANGE
  1 Automotive 1,261,578.0   1,115,446.1   13.1  
  2 Government & Organizations 710,432.3   193,268.9   267.6  
  3 Restaurants 395,068.6   339,065.7   16.5  
  4 Telecommunications 391,813.2   290,899.5   34.7  
  5 Car & Truck Dealers 251,286.2   230,722.7   8.9  
                 
  6 Insurance & Real Estate 227,205.0   197,093.6   15.3  
  7 Furniture Stores 204,406.9   191,331.2   6.8  
  8 Financial 144,739.5   142,869.9   1.3  
  9 Schools, Colleges & Camps 134,745.4   116,019.3   16.1  
  10 Motion Pictures 134,260.7   105,433.3   27.3  
                 
  11 Food & Food Products 103,695.5   110,238.8   -5.9  
  12 Leisure Time Activities & Events 102,330.0   101,660.7   0.7  
  13 Legal Services 93,385.2   87,524.2   6.7  
  14 Travel, Hotels & Resorts 81,235.1   74,161.1   9.5  
  15 Food Stores & Supermarkets 79,979.8   73,979.4   8.1  
                 
  16 Media & Advertising 77,173.5   67,196.1   14.8  
  17 Clothing Stores 70,146.6   56,836.8   23.4  
  18 Discount Department Stores 64,490.2   82,499.6   -21.8  
  19 Department Stores 62,748.8   118,389.1   -47.0  
  20 Medicines & Remedies 57,963.3   55,219.0   5.0  
                 
  21 Audio & Video Equipment 56,268.1   40,829.9   37.8  
  22 Toiletries & Cosmetics 42,796.1   52,407.7   -18.3  
  23 Home Centers & Hardware Stores 40,386.9   40,359.6   0.1  
  24 Home Electronics & Video Stores 33,530.4   43,223.9   -22.4  
  25 Beer & Wine 25,887.4   18,803.7   37.7  
                 
                 
  *Includes both local and national spot activity
                 
  Copyright 2005-2006, 2007. TNS Media Intelligence
   


 
Back to the 4th quarter Ad Revenue Summary
 

View top 25 spot TV advertisers for 4th quarter

View top 25 spot TV advertisers for full year

View top 25 spot TV ad categories for full year

 


Ask TVB Back to Top