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2006 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV CATEGORIES* Top 100 Markets Full Year 2006 |
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| ($000) | ||||||||
| RANK | Product Classification | FULL YEAR 2006 |
FULL YEAR 2005 |
% CHANGE |
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| 1 | Automotive | 4,090,912.8 | 3,863,731.3 | 5.9 | ||||
| 2 | Restaurants | 1,418,342.0 | 1,328,978.7 | 6.7 | ||||
| 3 | Telecommunications | 1,328,305.5 | 988,601.6 | 34.4 | ||||
| 4 | Government & Organizations | 1,324,463.9 | 482,956.0 | 174.2 | ||||
| 5 | Car & Truck Dealers | 988,620.4 | 924,173.0 | 7.0 | ||||
| 6 | Furniture Stores | 782,347.8 | 727,173.0 | 7.6 | ||||
| 7 | Insurance & Real Estate | 763,144.1 | 673,621.7 | 13.3 | ||||
| 8 | Financial | 570,341.6 | 543,365.8 | 5.0 | ||||
| 9 | Schools, Colleges & Camps | 505,187.5 | 450,828.8 | 12.1 | ||||
| 10 | Leisure Time Activities & Events | 435,328.8 | 428,999.0 | 1.5 | ||||
| 11 | Travel, Hotels & Resorts | 398,232.7 | 417,032.1 | -4.5 | ||||
| 12 | Motion Pictures | 379,064.6 | 324,394.3 | 16.9 | ||||
| 13 | Food & Food Products | 378,099.6 | 414,770.5 | -8.8 | ||||
| 14 | Legal Services | 376,700.8 | 357,994.4 | 5.2 | ||||
| 15 | Food Stores & Supermarkets | 276,955.9 | 276,349.3 | 0.2 | ||||
| 16 | Media & Advertising | 221,713.2 | 212,530.5 | 4.3 | ||||
| 17 | Department Stores | 210,774.0 | 309,572.1 | -31.9 | ||||
| 18 | Medicines & Remedies | 185,313.2 | 208,453.4 | -11.1 | ||||
| 19 | Clothing Stores | 179,827.4 | 165,867.8 | 8.4 | ||||
| 20 | Discount Department Stores | 162,382.4 | 202,982.5 | -20.0 | ||||
| 21 | Home Centers & Hardware Stores | 160,197.0 | 169,386.2 | -5.4 | ||||
| 22 | Toiletries & Cosmetics | 140,673.7 | 191,268.8 | -26.5 | ||||
| 23 | Audio & Video Equipment | 138,691.4 | 116,174.5 | 19.4 | ||||
| 24 | Beer & Wine | 105,872.7 | 88,406.5 | 19.8 | ||||
| 25 | Soft Drinks, Candy & Snacks | 98,184.3 | 114,219.7 | -14.0 | ||||
| *Includes both local and national spot activity | ||||||||
| Copyright 2005-2006, 2007. TNS Media Intelligence | ||||||||
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View top 25 spot TV advertisers for 4th quarter View top 25 spot TV advertisers for full year View top 25 spot TV ad categories for 4th quarter
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