2007 TV Ad Revenue Figures

TOTAL BROADCAST TV REVENUES WERE
DOWN 4.4% IN 2007

NEW YORK, Feb. 29, 2008 -- Total broadcast television ad revenues were down 4.4% in 2007, compared to 2006, according to the Television Bureau of Advertising (TVB) analysis of estimates supplied by TNS Media Intelligence/CMR, reflecting the absence of the Olympics and election-year political dollars.

Local broadcast TV posted a 9.5% decline for the year, syndicated TV posted a 1.5% drop, and network TV saw a 1.2% drop.

In the fourth quarter of 2007, total broadcast TV posted a 5.6% decline. The component parts of that total saw local broadcast television posting a 17.2% decline, syndicated TV posting a 7.9% gain, and network TV posting a 1.9% gain.


4th QUARTER 2007 SUMMARY
       
($000)
  4th Qtr 2007 4th Qtr 2006 % Change
Local Broadcast TV*

4,730,612.8

5,710,673.8

-17.2
Syndicated TV

1,142,573.5

1,058,504.1

7.9
Network TV

7,024,491.0

6,890,217.0

1.9
Total Broadcast TV

12,897,677.3

13,659,394.9

-5.6

Full Year 2007 SUMMARY
       
($000)
  Full Year 2007 Full Year 2006 % Change
Local Broadcast TV*

16,904,564.5

18,688,169.5

-9.5
Syndicated TV

4,172,920.0

4,235,061.0

-1.5
Network TV

25,479,260.7

25,799,034.0

-1.2
Total Broadcast TV

46,556,745.2

48,722,264.5

-4.4
 
*Includes both local and national spot activity in the 100+ markets measured by TNS/MI.
 
Copyright 2006-2007, 2008. TNS Media Intelligence. The local broadcast TV figures represent local and national spot revenues in the top 100 markets.

View top 25 spot TV advertisers for 4th quarter

View top 25 spot TV advertisers for Full Year 2007

View top 25 spot TV ad categories for 4th quarter

View top 25 spot TV ad categories for Full Year 2007
Ask TVB Back to Top