TV Ad Revenue Figures

TOP 25 LOCAL BROADCAST TV CATEGORIES* Fourth Quarter 2007

($000)
RANK	Product Classification	FOURTH QTR 2007	FOURTH QTR 2006	% CHANGE
1	Automotive	1,068,106.4	1,261,589.6	-15.3
2	Telecommunications	373,800.0	391,394.9	-4.5
3	Restaurants	355,412.4	395,393.3	-10.1
4	Car & Truck Dealers	241,720.4	251,277.8	-3.8
5	Insurance & Real Estate	211,229.8	227,163.3	-7.0
6	Furniture Stores	186,561.1	204,402.7	-8.7
7	Government & Organizations	170,143.3	707,620.4	-76.0
8	Financial	135,982.6	147,443.7	-7.8
9	Schools, Colleges & Camps	116,658.9	134,705.3	-13.4
10	Motion Pictures	111,519.6	134,260.7	-16.9
11	Leisure Time Activities & Events	103,309.7	102,099.3	1.2
12	Food & Food Products	102,653.8	103,693.9	-1.0
13	Legal Services	98,442.0	94,330.4	4.4
14	Food Stores & Supermarkets	81,556.1	79,981.3	2.0
15	Travel, Hotels & Resorts	79,212.7	81,404.9	-2.7
16	Media & Advertising	72,675.2	76,019.2	-4.4
17	Medicines & Remedies	72,666.2	58,401.4	24.4
18	Clothing Stores	62,138.5	69,945.9	-11.2
19	Discount Department Stores	60,847.7	64,677.3	-5.9
20	Department Stores	54,226.8	62,748.8	-13.6
21	Toiletries & Cosmetics	51,594.2	42,771.0	20.6
22	Audio & Video Equipment	38,562.9	57,745.2	-33.2
23	Home Centers & Hardware Stores	36,845.6	40,764.6	-9.6
24	Home Electronics & Video Stores	23,815.7	33,530.4	-29.0
25	Soaps, Cleaners & Polishes	21,449.8	10,170.1	110.9

*Includes both local and national spot activity in the 100+ markets measured by TNS/MI.

Copyright 2007, 2008. TNS Media Intelligence

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