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2007 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV ADVERTISERS* Full Year 2007 |
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| ($000) | ||||||||
| RANK | Company | Full Year 2007 |
Full Year 2006 |
% Change |
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| 1 | General Motors Corp Dlr Assn | 443,135.0 | 527,601.9 | -16.0 | ||||
| 2 | Chrysler-Cerberus | 391,390.6 | 456,118.9 | -14.2 | ||||
| 3 | Ford Motor Co Dlr Assn | 363,957.4 | 439,048.9 | -17.1 | ||||
| 4 | AT&T Inc | 348,802.2 | 356,554.8 | -2.2 | ||||
| 5 | Toyota Motor Corp Dlr Assn | 310,829.5 | 384,209.9 | -19.1 | ||||
| 6 | Honda Motor Co Ltd | 307,327.3 | 377,016.5 | -18.5 | ||||
| 7 | Nissan Motor Co Ltd | 298,927.5 | 288,011.0 | 3.8 | ||||
| 8 | Verizon Communications Inc | 235,125.6 | 170,702.2 | 37.7 | ||||
| 9 | Toyota Motor Corp | 231,945.8 | 262,393.6 | -11.6 | ||||
| 10 | Ford Motor Co | 224,253.5 | 278,839.8 | -19.6 | ||||
| 11 | General Motors Corp | 191,288.7 | 244,496.0 | -21.8 | ||||
| 12 | Yum Brands Inc | 189,609.7 | 223,289.2 | -15.1 | ||||
| 13 | Toyota Motor Corp Loc Dlr | 187,654.9 | 184,328.0 | 1.8 | ||||
| 14 | Time Warner Inc | 155,450.8 | 157,527.6 | -1.3 | ||||
| 15 | McDonalds Corp | 153,450.6 | 150,232.7 | 2.1 | ||||
| 16 | Berkshire Hathaway Inc | 150,651.4 | 145,298.9 | 3.7 | ||||
| 17 | Comcast Corp | 139,888.4 | 136,969.9 | 2.1 | ||||
| 18 | General Motors Corp Loc Dlr | 136,396.5 | 148,183.5 | -8.0 | ||||
| 19 | Procter & Gamble Co | 135,446.5 | 105,390.3 | 28.5 | ||||
| 20 | General Mills Inc | 129,033.6 | 111,425.2 | 15.8 | ||||
| 21 | Empire Today LLC | 113,912.4 | 110,974.3 | 2.6 | ||||
| 22 | Walt Disney Co | 105,092.0 | 114,355.2 | -8.1 | ||||
| 23 | Mitsubishi Motors Corp | 103,488.2 | 67,630.4 | 53.0 | ||||
| 24 | Hyundai Corp | 99,916.3 | 159,836.5 | -37.5 | ||||
| 25 | Doctors Assoc Inc | 95,376.2 | 101,994.4 | -6.5 | ||||
| *Includes both local and national spot activity in the 100+ markets measured by TNS/MI. | ||||||||
| Copyright 2006-2007, 2008. TNS Media Intelligence | ||||||||
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View top 25 spot TV advertisers for 4th quarter View top 25 spot TV ad categories for 4th quarter View top 25 spot TV ad categories for Full Year 2007
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