TV Ad Revenue Figures

TOP 25 LOCAL BROADCAST TV CATEGORIES* Full Year 2007

($000)
RANK	Product Classification	Full Year 2007	Full Year 2006	% CHANGE
1	Automotive	3,650,513.1	4,091,047.1	-10.8
2	Telecommunications	1,396,412.5	1,328,009.5	5.2
3	Restaurants	1,333,803.8	1,418,947.7	-6.0
4	Car & Truck Dealers	965,390.4	988,420.7	-2.3
5	Furniture Stores	733,153.0	781,768.0	-6.2
6	Insurance & Real Estate	699,307.1	762,782.8	-8.3
7	Financial	523,381.5	573,102.8	-8.7
8	Government & Organizations	479,384.7	1,321,962.2	-63.7
9	Schools, Colleges & Camps	460,968.3	505,149.2	-8.7
10	Travel, Hotels & Resorts	433,421.4	399,744.8	8.4
11	Leisure Time Activities & Events	418,304.2	433,671.0	-3.5
12	Food & Food Products	403,968.4	378,083.1	6.8
13	Legal Services	386,523.5	380,176.5	1.7
14	Motion Pictures	351,209.6	379,064.6	-7.3
15	Food Stores & Supermarkets	265,271.0	276,846.6	-4.2
16	Media & Advertising	231,083.9	219,646.1	5.2
17	Medicines & Remedies	212,276.8	185,736.8	14.3
18	Home Centers & Hardware Stores	167,139.9	161,905.1	3.2
19	Clothing Stores	162,831.6	179,508.2	-9.3
20	Toiletries & Cosmetics	153,635.0	140,659.1	9.2
21	Discount Department Stores	153,237.0	162,677.5	-5.8
22	Department Stores	139,755.6	210,779.0	-33.7
23	Audio & Video Equipment	105,500.5	141,081.6	-25.2
24	Beer & Wine	90,169.1	105,714.2	-14.7
25	Soft Drinks, Candy & Snacks	73,102.2	98,334.0	-25.7

*Includes both local and national spot activity in the 100+ markets measured by TNS/MI.

Copyright 2007, 2008. TNS Media Intelligence

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