2008 TV Ad Revenue Figures


TOP 25
LOCAL BROADCAST TV ADVERTISERS*
Second Quarter 2008
 
($000)
  RANK Company SECOND QTR
2008
SECOND QTR
2007
%
Change
  1 Chrysler-Cerberus 85,845.9   85,102.6   0.9  
  2 Ford Motor Co Dlr Assn 70,841.8   76,879.6   -7.9  
  3 AT&T Inc 66,721.3   92,880.1   -28.2  
  4 Nissan Motor Co Ltd 65,543.8   75,608.4   -13.3  
  5 Toyota Motor Corp Dlr Assn 63,233.4   66,622.1   -5.1  
  6 Honda Motor Co Ltd 62,861.8   66,513.5   -5.5  
  7 Comcast Corp 50,522.6   29,984.1   68.5  
  8 Toyota Motor Corp 47,502.3   48,924.1   -2.9  
  9 General Motors Corp 44,517.6   42,103.1   5.7  
  10 Verizon Communications Inc 43,906.5   62,620.8   -29.9  
  11 Toyota Motor Corp Loc Dlr 37,904.7   47,775.2   -20.7  
  12 General Mills Inc 32,689.0   18,655.0   75.2  
  13 McDonalds Corp 31,597.2   31,216.9   1.2  
  14 Ford Motor Co 31,293.4   42,715.1   -26.7  
  15 General Motors Corp Dlr Assn 30,738.3   96,417.1   -68.1  
  16 Hyundai Corp Dlr Assn 25,935.7   16,464.9   57.5  
  17 Time Warner Inc 25,787.2   29,351.2   -12.1  
  18 Empire Today LLC 25,513.0   25,021.8   2.0  
  19 General Motors Corp Loc Dlr 25,501.3   33,800.1   -24.6  
  20 Yum Brands Inc 25,022.8   40,833.8   -38.7  
  21 DirecTV Group Inc 22,483.2   5,103.9   340.5  
  22 Berkshire Hathaway Inc 22,075.7   31,710.5   -30.4  
  23 Mazda Motor Corp 21,080.4   12,134.0   73.7  
  24 Walt Disney Co 19,513.6   19,869.1   -1.8  
  25 Triarc Cos Inc 18,936.2   18,890.7   0.2  
                 
 
   
 
   

Back to the 2nd quarter Ad Revenue Summary

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View top 25 spot TV ad categories for 1st half

 


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