 |
||
 |
||
 |
||
 |
|
|
2008 TV Ad Revenue Figures |
|
|
|
|
|
| TOP 25 LOCAL BROADCAST TV ADVERTISERS* Second Quarter 2008 |
||||||||
| ($000) | ||||||||
| RANK | Company | SECOND QTR 2008 |
SECOND QTR 2007 |
% Change |
||||
| 1 | Chrysler-Cerberus | 85,845.9 | 85,102.6 | 0.9 | ||||
| 2 | Ford Motor Co Dlr Assn | 70,841.8 | 76,879.6 | -7.9 | ||||
| 3 | AT&T Inc | 66,721.3 | 92,880.1 | -28.2 | ||||
| 4 | Nissan Motor Co Ltd | 65,543.8 | 75,608.4 | -13.3 | ||||
| 5 | Toyota Motor Corp Dlr Assn | 63,233.4 | 66,622.1 | -5.1 | ||||
| 6 | Honda Motor Co Ltd | 62,861.8 | 66,513.5 | -5.5 | ||||
| 7 | Comcast Corp | 50,522.6 | 29,984.1 | 68.5 | ||||
| 8 | Toyota Motor Corp | 47,502.3 | 48,924.1 | -2.9 | ||||
| 9 | General Motors Corp | 44,517.6 | 42,103.1 | 5.7 | ||||
| 10 | Verizon Communications Inc | 43,906.5 | 62,620.8 | -29.9 | ||||
| 11 | Toyota Motor Corp Loc Dlr | 37,904.7 | 47,775.2 | -20.7 | ||||
| 12 | General Mills Inc | 32,689.0 | 18,655.0 | 75.2 | ||||
| 13 | McDonalds Corp | 31,597.2 | 31,216.9 | 1.2 | ||||
| 14 | Ford Motor Co | 31,293.4 | 42,715.1 | -26.7 | ||||
| 15 | General Motors Corp Dlr Assn | 30,738.3 | 96,417.1 | -68.1 | ||||
| 16 | Hyundai Corp Dlr Assn | 25,935.7 | 16,464.9 | 57.5 | ||||
| 17 | Time Warner Inc | 25,787.2 | 29,351.2 | -12.1 | ||||
| 18 | Empire Today LLC | 25,513.0 | 25,021.8 | 2.0 | ||||
| 19 | General Motors Corp Loc Dlr | 25,501.3 | 33,800.1 | -24.6 | ||||
| 20 | Yum Brands Inc | 25,022.8 | 40,833.8 | -38.7 | ||||
| 21 | DirecTV Group Inc | 22,483.2 | 5,103.9 | 340.5 | ||||
| 22 | Berkshire Hathaway Inc | 22,075.7 | 31,710.5 | -30.4 | ||||
| 23 | Mazda Motor Corp | 21,080.4 | 12,134.0 | 73.7 | ||||
| 24 | Walt Disney Co | 19,513.6 | 19,869.1 | -1.8 | ||||
| 25 | Triarc Cos Inc | 18,936.2 | 18,890.7 | 0.2 | ||||
| *Includes both local and national spot activity in the 100+ markets measured by TNS/MI. | ||||||||
| Copyright 2007, 2008. TNS Media Intelligence | ||||||||
|
|
||||||
|
View top 25 spot TV ad categories for 2nd quarter View top 25 spot TV advertisers for 1st half View top 25 spot TV ad categories for 1st half
|
|
|
|||||||||||||||
     |
|||||||||||||||
|
|||||||||||||||
