 |
||
 |
||
 |
||
 |
|
|
2008 TV Ad Revenue Figures |
|
|
|
|
|
| TOP 25 LOCAL BROADCAST TV ADVERTISERS* Fourth Quarter 2008 |
||||||||
| ($000) | ||||||||
| RANK | Company | FOURTH QTR 2008 |
FOURTH QTR 2007 |
% Change |
||||
| 1 | Honda Motor Co Ltd | 93,258.9 | 85,521.6 | 9.0 | ||||
| 2 | Obama For President Committee | 87,865.8 | 3,911.8 | 2,146.2 | ||||
| 3 | Chrysler-Cerberus Capital Mgmt | 87,676.6 | 123,764.1 | -29.2 | ||||
| 4 | AT&T Inc | 81,914.1 | 79,707.4 | 2.8 | ||||
| 5 | General Mills Inc | 76,054.6 | 39,791.6 | 91.1 | ||||
| 6 | Toyota Motor Corp Dlr Assn | 72,671.4 | 85,093.9 | -14.6 | ||||
| 7 | Toyota Motor Corp | 66,220.2 | 67,933.1 | -2.5 | ||||
| 8 | Comcast Corp | 66,214.3 | 35,336.9 | 87.4 | ||||
| 9 | Nissan Motor Co Ltd | 65,968.0 | 69,648.4 | -5.3 | ||||
| 10 | Ford Motor Co Dlr Assn | 64,496.1 | 115,056.9 | -43.9 | ||||
| 11 | General Motors Corp | 63,777.6 | 57,684.1 | 10.6 | ||||
| 12 | Verizon Communications Inc | 47,747.8 | 49,446.7 | -3.4 | ||||
| 13 | General Motors Corp Dlr Assn | 38,323.1 | 125,392.2 | -69.4 | ||||
| 14 | Time Warner Inc | 35,987.6 | 44,095.9 | -18.4 | ||||
| 15 | McCain For President Committee | 35,529.5 | 1,555.6 | 2,184.0 | ||||
| 16 | Yum Brands Inc | 34,939.4 | 48,367.8 | -27.8 | ||||
| 17 | Empire Today LLC | 30,513.4 | 29,707.0 | 2.7 | ||||
| 18 | McDonalds Corp | 29,511.2 | 32,745.9 | -9.9 | ||||
| 19 | Walt Disney Co | 28,704.7 | 36,189.9 | -20.7 | ||||
| 20 | Berkshire Hathaway Inc | 28,276.1 | 42,939.8 | -34.1 | ||||
| 21 | Democratic Congressional Cmpgn Cmt | 27,661.3 | 59.3 | 46,546.4 | ||||
| 22 | Alltel Corp | 27,261.3 | 23,207.4 | 17.5 | ||||
| 23 | Procter & Gamble Co | 26,780.1 | 48,904.8 | -45.2 | ||||
| 24 | Toyota Motor Corp Loc Dlr | 26,453.4 | 48,594.2 | -45.6 | ||||
| 25 | Ford Motor Co | 25,832.8 | 57,893.2 | -55.4 | ||||
| *Includes both local and national spot activity in the 100+ markets measured by TNS/MI. | ||||||||
| Copyright 2007-2008, 2009 TNS Media Intelligence | ||||||||
|
|
||||||
|
View top 25 spot TV ad categories for 4th quarter View top 25 spot TV advertisers for full year View top 25 spot TV ad categories for full year
|
|
|
|||||||||||||||
     |
|||||||||||||||
|
|||||||||||||||
