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2008 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV CATEGORIES* Fourth Quarter 2008 |
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| ($000) | ||||||||
| RANK | Product Classification | FOURTH QTR 2008 |
FOURTH QTR 2007 |
% CHANGE |
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| 1 | Automotive | 755,218.7 | 1,067,934.9 | -29.3 | ||||
| 2 | Political** | 417,672.9 | 53,858.2 | 675.5 | ||||
| 3 | Communications/Telecommunications | 403,254.9 | 373,714.7 | 7.9 | ||||
| 4 | Restaurants | 322,160.3 | 355,720.9 | -9.4 | ||||
| 5 | Government and Organizations** | 247,193.7 | 118,558.7 | 108.5 | ||||
| 6 | Insurance | 178,507.7 | 189,662.1 | -5.9 | ||||
| 7 | Car & Truck Dealers | 162,561.2 | 241,794.2 | -32.8 | ||||
| 8 | Furniture Stores | 152,689.4 | 186,537.7 | -18.1 | ||||
| 9 | Financial | 144,053.2 | 137,401.4 | 4.8 | ||||
| 10 | Schools, Colleges & Camps | 129,133.6 | 116,658.4 | 10.7 | ||||
| 11 | Food and Food Products | 112,368.0 | 96,684.5 | 16.2 | ||||
| 12 | Legal Services | 103,375.6 | 98,516.1 | 4.9 | ||||
| 13 | Leisure Time Activities & Events | 101,617.5 | 101,956.4 | -0.3 | ||||
| 14 | Motion Pictures | 82,819.1 | 111,519.6 | -25.7 | ||||
| 15 | Travel, Hotels & Resorts | 79,584.4 | 80,591.0 | -1.2 | ||||
| 16 | Food Stores & Supermarkets | 71,570.1 | 81,545.8 | -12.2 | ||||
| 17 | Media & Advertising | 57,352.3 | 66,628.7 | -13.9 | ||||
| 18 | Clothing Stores | 43,898.0 | 62,138.5 | -29.4 | ||||
| 19 | Toiletries & Cosmetics | 39,952.9 | 51,594.4 | -22.6 | ||||
| 20 | Discount Department Stores | 39,811.4 | 60,693.2 | -34.4 | ||||
| 21 | Department Stores | 39,130.4 | 54,226.7 | -27.8 | ||||
| 22 | Prescription Medication and Pharmaceutical Houses | 34,517.5 | 51,872.6 | -33.5 | ||||
| 23 | Home Centers & Hardware Stores | 31,426.7 | 34,716.1 | -9.5 | ||||
| 24 | Consumer Electronics & Video Stores | 25,716.2 | 23,853.2 | 7.8 | ||||
| 25 | Household Soaps, Cleaners, Polishes & Supplies | 22,438.7 | 32,356.2 | -30.7 | ||||
| *Includes both local and national spot activity in the 100+ markets measured by TNS/MI. | ||||||||
| **Previous to 2008, the “Government & Organizations” and “Political” categories were combined under “Government & Organizations.” | ||||||||
| Copyright 2007-2008, 2009 TNS Media Intelligence | ||||||||
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View top 25 spot TV advertisers for 4th quarter View top 25 spot TV advertisers for full year View top 25 spot TV ad categories for full year
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