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2008 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV CATEGORIES* Second Quarter 2008 |
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| ($000) | ||||||||
| RANK | Product Classification | SECOND QTR 2008 |
SECOND QTR 2007 |
% CHANGE |
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| 1 | Automotive | 668,934.4 | 805,880.4 | -17.0 | ||||
| 2 | Communications/Telecommunications | 317,608.5 | 325,155.3 | -2.3 | ||||
| 3 | Restaurants | 278,269.0 | 287,801.2 | -3.3 | ||||
| 4 | Car & Truck Dealers | 209,124.1 | 242,657.3 | -13.8 | ||||
| 5 | Government and Organizations** | 180,931.7 | 151,995.4 | 19.0 | ||||
| 6 | Travel, Hotels & Resorts | 152,062.9 | 144,631.6 | 5.1 | ||||
| 7 | Furniture Stores | 145,985.5 | 167,063.1 | -12.6 | ||||
| 8 | Insurance | 116,865.9 | 121,966.6 | -4.2 | ||||
| 9 | Financial | 112,640.1 | 116,218.6 | -3.1 | ||||
| 10 | Schools, Colleges & Camps | 99,559.6 | 101,336.7 | -1.8 | ||||
| 11 | Leisure Time Activities & Events | 93,513.6 | 94,860.1 | -1.4 | ||||
| 12 | Legal Services | 92,644.4 | 90,565.2 | 2.3 | ||||
| 13 | Food and Food Products | 83,943.9 | 77,654.6 | 8.1 | ||||
| 14 | Food Stores & Supermarkets | 68,074.1 | 63,597.8 | 7.0 | ||||
| 15 | Political** | 50,125.8 | 13,794.0 | 263.4 | ||||
| 16 | Home Centers & Hardware Stores | 45,889.5 | 48,824.5 | -6.0 | ||||
| 17 | Media & Advertising | 44,773.3 | 54,086.1 | -17.2 | ||||
| 18 | Motion Pictures | 43,495.7 | 61,066.5 | -28.8 | ||||
| 19 | Prescription Medication and Pharmaceutical Houses | 35,620.7 | 17,969.5 | 98.2 | ||||
| 20 | Clothing Stores | 33,007.8 | 35,013.9 | -5.7 | ||||
| 21 | Toiletries & Cosmetics | 28,438.4 | 35,548.8 | -20.0 | ||||
| 22 | Household Soaps, Cleaners, Polishes & Supplies | 23,156.5 | 20,961.0 | 10.5 | ||||
| 23 | Department Stores | 23,088.1 | 32,826.5 | -29.7 | ||||
| 24 | Discount Department Stores | 22,848.3 | 26,862.5 | -14.9 | ||||
| 25 | Real Estate | 21,729.8 | 24,138.5 | -10.0 | ||||
| *Includes both local and national spot activity in the 100+ markets measured by TNS/MI. | ||||||||
| **Previous to 2008, the “Government & Organizations” and “Political” categories were combined under “Government & Organizations.” | ||||||||
| Copyright 2007, 2008. TNS Media Intelligence | ||||||||
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View top 25 spot TV advertisers for 2nd quarter View top 25 spot TV advertisers for 1st half View top 25 spot TV ad categories for 1st half
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