2008 TV Ad Revenue Figures


TOP 25
LOCAL BROADCAST TV ADVERTISERS*
Full Year 2008
 
($000)
  RANK Company FULL YEAR
2008
FULL YEAR
2007
%
Change
  1 Chrysler-Cerberus Capital Mgmt 330,750.5   391,954.6   -15.6  
  2 Honda Motor Co Ltd 304,962.1   307,328.3   -0.8  
  3 Ford Motor Co Dlr Assn 300,925.5   350,616.1   -14.2  
  4 AT&T Inc 288,093.1   350,165.5   -17.7  
  5 Toyota Motor Corp Dlr Assn 279,955.5   310,863.3   -9.9  
  6 Nissan Motor Co Ltd 253,772.7   298,932.0   -15.1  
  7 Toyota Motor Corp 236,564.7   231,935.2   2.0  
  8 Comcast Corp 230,390.4   139,896.7   64.7  
  9 General Mills Inc 213,658.4   129,035.8   65.6  
  10 General Motors Corp 210,530.3   190,746.4   10.4  
  11 Verizon Communications Inc 204,553.8   235,130.7   -13.0  
  12 Obama For President Committee 174,704.2   4,748.5   3,579.1  
  13 General Motors Corp Dlr Assn 167,357.4   443,131.4   -62.2  
  14 Yum Brands Inc 164,494.9   189,610.6   -13.2  
  15 McDonalds Corp 153,112.9   149,787.4   2.2  
  16 Toyota Motor Corp Loc Dlr 143,905.0   187,654.1   -23.3  
  17 Time Warner Inc 143,072.0   156,757.7   -8.7  
  18 Berkshire Hathaway Inc 129,869.6   150,597.6   -13.8  
  19 Empire Today LLC 115,578.0   113,933.8   1.4  
  20 Ford Motor Co 115,209.1   193,844.4   -40.6  
  21 Procter & Gamble Co 114,177.7   134,530.5   -15.1  
  22 Hyundai Corp Dlr Assn 101,389.9   71,783.1   41.2  
  23 General Motors Corp Loc Dlr 96,792.0   135,939.2   -28.8  
  24 Wendys Arbys Group Inc 90,699.4   114,425.9   -20.7  
  25 Walt Disney Co 89,240.0   105,092.0   -15.1  
                 
 
   
 
   

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