TV Ad Revenue Figures

TOP 25 LOCAL BROADCAST TV ADVERTISERS* First Half 2008

($000)
	RANK	Company	FIRST HALF 2008	FIRST HALF 2007	% Change
	1	General Motors Corp Dlr Assn	169,813.6	192,521.2	-11.8
	2	Ford Motor Co Dlr Assn	159,503.8	140,901.2	13.2
	3	AT&T Inc	152,999.1	177,535.3	-13.8
	4	Chrysler-Cerberus	148,702.6	157,092.5	-5.3
	5	Toyota Motor Corp Dlr Assn	135,983.9	142,863.5	-4.8
	6	Honda Motor Co Ltd	131,024.6	158,408.2	-17.3
	7	Nissan Motor Co Ltd	123,346.2	145,617.6	-15.3
	8	Verizon Communications Inc	111,560.2	126,395.8	-11.7
	9	Toyota Motor Corp	109,686.8	106,962.9	2.5
	10	Toyota Motor Corp Loc Dlr	88,601.3	92,198.6	-3.9
	11	Yum Brands Inc	84,719.1	86,914.7	-2.5
	12	McDonalds Corp	81,181.2	76,885.1	5.6
	13	Comcast Corp	80,057.0	64,403.0	24.3
	14	Time Warner Inc	78,408.8	72,741.8	7.8
	15	Procter & Gamble Co	70,939.5	59,133.7	20.0
	16	Berkshire Hathaway Inc	69,395.4	70,116.0	-1.0
	17	General Motors Corp	67,997.9	79,911.8	-14.9
	18	Ford Motor Co	64,472.4	93,783.4	-31.3
	19	General Motors Corp Loc Dlr	64,254.0	68,343.3	-6.0
	20	General Mills Inc	56,825.5	48,992.2	16.0
	21	Empire Today LLC	50,821.5	53,381.2	-4.8
	22	Chrysler-Cerberus Dealer Assn	46,524.2	44,439.2	4.7
	23	Walt Disney Co	44,266.8	47,996.9	-7.8
	24	Ford Motor Co Loc Dlr	42,059.6	42,035.4	0.1
	25	Doctors Assoc Inc	41,632.0	43,562.8	-4.4

	*Includes both local and national spot activity in the 100+ markets measured by TNS/MI.

	Copyright 2007, 2008. TNS Media Intelligence

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