 |
||
 |
||
 |
||
 |
|
|
2008 TV Ad Revenue Figures |
|
|
|
|
|
| TOP 25 LOCAL BROADCAST TV ADVERTISERS* Full Year 2008 |
||||||||
| ($000) | ||||||||
| RANK | Company | FULL YEAR 2008 |
FULL YEAR 2007 |
% Change |
||||
| 1 | Chrysler-Cerberus Capital Mgmt | 330,750.5 | 391,954.6 | -15.6 | ||||
| 2 | Honda Motor Co Ltd | 304,962.1 | 307,328.3 | -0.8 | ||||
| 3 | Ford Motor Co Dlr Assn | 300,925.5 | 350,616.1 | -14.2 | ||||
| 4 | AT&T Inc | 288,093.1 | 350,165.5 | -17.7 | ||||
| 5 | Toyota Motor Corp Dlr Assn | 279,955.5 | 310,863.3 | -9.9 | ||||
| 6 | Nissan Motor Co Ltd | 253,772.7 | 298,932.0 | -15.1 | ||||
| 7 | Toyota Motor Corp | 236,564.7 | 231,935.2 | 2.0 | ||||
| 8 | Comcast Corp | 230,390.4 | 139,896.7 | 64.7 | ||||
| 9 | General Mills Inc | 213,658.4 | 129,035.8 | 65.6 | ||||
| 10 | General Motors Corp | 210,530.3 | 190,746.4 | 10.4 | ||||
| 11 | Verizon Communications Inc | 204,553.8 | 235,130.7 | -13.0 | ||||
| 12 | Obama For President Committee | 174,704.2 | 4,748.5 | 3,579.1 | ||||
| 13 | General Motors Corp Dlr Assn | 167,357.4 | 443,131.4 | -62.2 | ||||
| 14 | Yum Brands Inc | 164,494.9 | 189,610.6 | -13.2 | ||||
| 15 | McDonalds Corp | 153,112.9 | 149,787.4 | 2.2 | ||||
| 16 | Toyota Motor Corp Loc Dlr | 143,905.0 | 187,654.1 | -23.3 | ||||
| 17 | Time Warner Inc | 143,072.0 | 156,757.7 | -8.7 | ||||
| 18 | Berkshire Hathaway Inc | 129,869.6 | 150,597.6 | -13.8 | ||||
| 19 | Empire Today LLC | 115,578.0 | 113,933.8 | 1.4 | ||||
| 20 | Ford Motor Co | 115,209.1 | 193,844.4 | -40.6 | ||||
| 21 | Procter & Gamble Co | 114,177.7 | 134,530.5 | -15.1 | ||||
| 22 | Hyundai Corp Dlr Assn | 101,389.9 | 71,783.1 | 41.2 | ||||
| 23 | General Motors Corp Loc Dlr | 96,792.0 | 135,939.2 | -28.8 | ||||
| 24 | Wendys Arbys Group Inc | 90,699.4 | 114,425.9 | -20.7 | ||||
| 25 | Walt Disney Co | 89,240.0 | 105,092.0 | -15.1 | ||||
| *Includes both local and national spot activity in the 100+ markets measured by TNS/MI. | ||||||||
| Copyright 2007-2008, 2009 TNS Media Intelligence | ||||||||
View top 25 spot TV advertisers for 4th quarter View top 25 spot TV ad categories for 4th quarter View top 25 spot TV ad categories for full year
|
|
|
|||||||||||||||
     |
|||||||||||||||
|
|||||||||||||||
