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2008 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV CATEGORIES* Jan-Sept 2008 |
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| ($000) | ||||||||
| RANK | Product Classification | JAN-SEPT 2008 |
JAN-SEPT 2007 |
% Change |
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| 1 | Automotive | 2,170,817.9 | 2,582,325.0 | -15.9 | ||||
| 2 | Communications/Telecommunications | 1,058,176.2 | 1,022,630.7 | 3.5 | ||||
| 3 | Restaurants | 967,945.5 | 978,698.3 | -1.1 | ||||
| 4 | Car & Truck Dealers | 638,821.8 | 723,897.8 | -11.8 | ||||
| 5 | Furniture Stores | 495,934.4 | 547,065.9 | -9.3 | ||||
| 6 | Insurance | 436,357.9 | 411,805.8 | 6.0 | ||||
| 7 | Financial | 402,820.5 | 389,841.6 | 3.3 | ||||
| 8 | Travel, Hotels & Resorts | 369,103.0 | 356,049.2 | 3.7 | ||||
| 9 | Government and Organizations** | 355,532.7 | 263,894.7 | 34.7 | ||||
| 10 | Schools, Colleges & Camps | 352,281.8 | 344,335.1 | 2.3 | ||||
| 11 | Leisure Time Activities & Events | 318,847.2 | 313,198.0 | 1.8 | ||||
| 12 | Legal Services | 308,104.8 | 288,436.5 | 6.8 | ||||
| 13 | Food and Food Products | 296,570.3 | 274,775.0 | 7.9 | ||||
| 14 | Political** | 290,469.4 | 38,764.6 | 649.3 | ||||
| 15 | Motion Pictures | 193,737.5 | 239,703.7 | -19.2 | ||||
| 16 | Food Stores & Supermarkets | 189,173.9 | 183,717.7 | 3.0 | ||||
| 17 | Media & Advertising | 132,223.7 | 158,268.0 | -16.5 | ||||
| 18 | Home Centers & Hardware Stores | 110,227.0 | 124,762.4 | -11.7 | ||||
| 19 | Prescription Medication and Pharmaceutical Houses | 104,123.0 | 70,367.8 | 48.0 | ||||
| 20 | Toiletries & Cosmetics | 99,976.6 | 102,138.0 | -2.1 | ||||
| 21 | Clothing Stores | 94,499.1 | 100,695.3 | -6.2 | ||||
| 22 | Discount Department Stores | 76,025.7 | 92,167.3 | -17.5 | ||||
| 23 | Household Soaps, Cleaners, Polishes & Supplies | 75,644.4 | 71,476.4 | 5.8 | ||||
| 24 | Beverages | 73,388.5 | 74,330.1 | -1.3 | ||||
| 25 | Medicines and Remedies (excluding Rx) | 69,355.8 | 61,850.0 | 12.1 | ||||
| *Includes both local and national spot activity in the 100+ markets measured by TNS/MI. | ||||||||
| **Previous to 2008, the “Government & Organizations” and “Political” categories were combined under “Government & Organizations.” | ||||||||
| Copyright 2007, 2008. TNS Media Intelligence | ||||||||
View top 25 spot TV advertisers for 3rd quarter View top 25 spot TV ad categories for 3rd quarter View top 25 spot TV advertisers for Jan-Sept
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