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2008 TV Ad Revenue Figures |
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| TOP 25 LOCAL BROADCAST TV CATEGORIES* Full Year 2008 |
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| ($000) | ||||||||
| RANK | Product Classification | FULL YEAR 2008 |
FULL YEAR 2007 |
% Change |
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| 1 | Automotive | 2,926,036.4 | 3,650,259.9 | -19.8 | ||||
| 2 | Communications/Telecommunications | 1,461,431.9 | 1,396,345.4 | 4.7 | ||||
| 3 | Restaurants | 1,290,105.9 | 1,334,419.2 | -3.3 | ||||
| 4 | Car & Truck Dealers | 801,387.7 | 965,693.1 | -17.0 | ||||
| 5 | Political** | 708,142.3 | 92,622.8 | 664.5 | ||||
| 6 | Furniture Stores | 648,665.1 | 733,603.6 | -11.6 | ||||
| 7 | Insurance | 614,899.3 | 601,467.8 | 2.2 | ||||
| 8 | Government and Organizations** | 602,632.5 | 382,454.8 | 57.6 | ||||
| 9 | Financial | 546,873.8 | 527,243.0 | 3.7 | ||||
| 10 | Schools, Colleges & Camps | 481,415.3 | 460,993.5 | 4.4 | ||||
| 11 | Travel, Hotels & Resorts | 448,782.9 | 436,641.2 | 2.8 | ||||
| 12 | Leisure Time Activities & Events | 420,432.3 | 415,154.4 | 1.3 | ||||
| 13 | Legal Services | 411,480.4 | 386,952.6 | 6.3 | ||||
| 14 | Food and Food Products | 408,938.3 | 371,459.5 | 10.1 | ||||
| 15 | Motion Pictures | 276,556.6 | 351,223.3 | -21.3 | ||||
| 16 | Food Stores & Supermarkets | 260,744.1 | 265,263.5 | -1.7 | ||||
| 17 | Media & Advertising | 187,489.6 | 223,107.2 | -16.0 | ||||
| 18 | Home Centers & Hardware Stores | 141,663.0 | 159,478.5 | -11.2 | ||||
| 19 | Prescription Medication and Pharmaceutical Houses | 141,016.5 | 124,029.9 | 13.7 | ||||
| 20 | Toiletries & Cosmetics | 139,929.5 | 153,732.5 | -9.0 | ||||
| 21 | Clothing Stores | 138,397.1 | 162,830.7 | -15.0 | ||||
| 22 | Discount Department Stores | 115,837.1 | 152,860.5 | -24.2 | ||||
| 23 | Department Stores | 106,976.3 | 139,755.2 | -23.5 | ||||
| 24 | Household Soaps, Cleaners, Polishes & Supplies | 98,083.1 | 103,832.6 | -5.5 | ||||
| 25 | Real Estate | 88,929.8 | 96,669.5 | -8.0 | ||||
| *Includes both local and national spot activity in the 100+ markets measured by TNS/MI. | ||||||||
| **Previous to 2008, the “Government & Organizations” and “Political” categories were combined under “Government & Organizations.” | ||||||||
| Copyright 2007-2008, 2009 TNS Media Intelligence | ||||||||
View top 25 spot TV advertisers for 4th quarter View top 25 spot TV ad categories for 4th quarter View top 25 spot TV advertisers for full year
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