TV Cost & CPM Trends Costs and CPM trends from 1965-2009 for network television and from 1982-2008 for spot television (2000-2008 for Early Morning and Prime Access).
ABOUT THE DATA IN THIS REPORT:
Most of the numbers are expressed as averages. As such, any individual media vehicle may vary from these averages.
Network TV figures are based on after-the-fact estimates. Spot TV data from the Media Market Guide are forecasts for the "next quarter" and are usually used for planning purposes.
