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Research Central is your one-stop source for relevant and timely audience analyses throughout the broadcast season as well as ad revenue breakdowns and other important data about the advertising business. Almost every document in Research Central is available for viewing by everyone. You can access the latest broadcast, cable and syndication ratings comparisons, and learn more about noteworthy consumer and viewer trends. Our on-line versions of “TV Basics” and the “Media Comparisons Study,” as well as Advertising Revenue and Forecast data can also be accessed in Research Central.
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