Cable and ADS Penetration by DMA
The far right column ("% ADS") can be used as a cable discount estimate -- i.e., it is possible that whatever the local cable system or interconnect is claiming for ratings or homes delivered in your DMA can be discounted by this percentage.

If you wish to look up the history of ADS penetration in a particular DMA, simply click on the name of that market. If you wish to look up all 210 DMAs for a particular point in time, use the ADS Archives button at the bottom of this page. If you have any questions, e-mail Susan@tvb.org.

DMA Household Universe
Estimates: Jul 2008
Cable And/Or ADS (Alternate Delivery Systems)
  Jul 2008   TV
Households*		   Subscription TV
Households**		  
  DMA
Rank		 DMA
Name		   %
Cable
and/or
ADS		 %
Wired
Cable		 %
ADS		   %
Wired
Cable		 %
ADS		  
  164 Abilene-Sweetwater   87.3   41.9   46.2     48.0   52.9    
  146 Albany, GA   93.0   59.1   34.5     63.6   37.1    
  56 Albany-Schenectady-Troy   90.9   76.4   14.9     84.0   16.4    
  44 Albuquerque-Santa Fe   81.8   41.1   41.0     50.2   50.1    
  180 Alexandria, LA   92.1   65.1   28.4     70.7   30.8    
  208 Alpena   90.3   60.8   29.9     67.3   33.1    
  131 Amarillo   86.1   46.5   40.7     54.0   47.2    
  150 Anchorage   84.4   68.1   16.6     80.7   19.7    
  8 Atlanta   93.9   58.0   36.4     61.8   38.8    
  115 Augusta   89.4   62.3   27.8     69.7   31.0    
  51 Austin   85.9   65.5   20.7     76.3   24.1    
  125 Bakersfield   82.5   53.9   29.2     65.4   35.4    
  24 Baltimore   88.2   70.1   18.7     79.4   21.2    
  152 Bangor   78.2   43.7   35.1     55.8   44.9    
  94 Baton Rouge   93.2   75.2   18.6     80.6   20.0    
  141 Beaumont-Port Arthur   89.1   60.8   29.1     68.2   32.6    
  192 Bend, OR   87.5   66.0   22.3     75.5   25.5    
  170 Billings   85.8   53.9   32.4     62.9   37.8    
  160 Biloxi-Gulfport   92.2   67.1   26.3     72.8   28.5    
  156 Binghamton   92.8   76.0   17.5     81.9   18.8    
  40 Birmingham (Ann and Tusc)   92.2   50.1   42.6     54.4   46.2    
  155 Bluefield-Beckley-Oak Hill   94.4   68.9   27.1     73.0   28.7    
  113 Boise   73.3   31.8   42.1     43.4   57.4    
  7 Boston (Manchester)   94.7   83.4   12.5     88.1   13.2    
  183 Bowling Green   88.2   67.7   21.1     76.8   24.0    
  50 Buffalo   90.0   61.8   28.8     68.7   32.0    
  92 Burlington-Plattsburgh   87.5   50.1   37.9     57.3   43.3    
  194 Butte-Bozeman, MT   80.0   44.9   35.8     56.1   44.7    
  198 Casper-Riverton   91.2   63.0   28.7     69.1   31.5    
  87 Cedar Rapids-Wtrlo-IWC&Dub   86.2   59.5   27.4     68.9   31.7    
  84 Champaign&Sprngfld-Decatur   89.6   59.9   30.3     66.9   33.8    
  100 Charleston, SC   90.5   64.7   26.6     71.5   29.4    
  65 Charleston-Huntington   93.3   58.9   35.2     63.1   37.7    
  25 Charlotte   90.2   60.0   30.7     66.6   34.1    
  181 Charlottesville   88.4   53.5   35.9     60.5   40.6    
  86 Chattanooga   90.0   61.1   29.4     67.9   32.7    
  196 Cheyenne, WY-Scottsbluff,   90.6   63.9   27.4     70.5   30.2    
  3 Chicago   86.2   61.1   26.1     70.9   30.3    
  130 Chico-Redding   82.8   35.3   47.9     42.7   57.9    
  33 Cincinnati   84.0   59.0   25.3     70.3   30.2    
  166 Clarksburg-Weston   92.9   54.9   38.5     59.0   41.4    
  17 Cleveland-Akron (Canton)   89.6   69.9   20.0     78.0   22.4    
  93 Colorado Springs-Pueblo   83.0   45.2   38.5     54.4   46.3    
  81 Columbia, SC   87.6   51.6   36.8     58.9   42.0    
  137 Columbia-Jefferson City   82.3   36.6   46.2     44.5   56.1    
  128 Columbus, GA   91.6   71.9   20.3     78.5   22.2    
  32 Columbus, OH   88.7   67.5   21.6     76.0   24.3    
  133 Columbus-Tupelo-West Point   90.6   37.3   54.1     41.2   59.7    
  129 Corpus Christi   89.8   68.3   22.0     76.1   24.5    
 
        TV
Households*		   Subscription TV
Households**		  
  DMA
Rank		 DMA
Name		   %
Cable
and/or
ADS		 %
Wired
Cable		 %
ADS		   %
Wired
Cable		 %
ADS		  
  5 Dallas-Ft. Worth   79.4   41.9   38.5     52.7   48.4    
  96 Davenport-R.Island-Moline   85.7   57.0   29.4     66.6   34.3    
  62 Dayton   82.3   62.5   20.1     75.9   24.4    
  18 Denver   87.5   54.6   33.4     62.4   38.1    
  71 Des Moines-Ames   80.4   44.9   36.1     55.8   44.9    
  11 Detroit   89.3   66.1   23.8     74.0   26.7    
  172 Dothan   92.3   67.1   25.9     72.7   28.1    
  138 Duluth-Superior   77.5   41.6   36.4     53.7   46.9    
  98 El Paso (Las Cruces)   67.9   45.3   23.4     66.7   34.5    
  173 Elmira (Corning)   92.6   71.9   21.4     77.6   23.1    
  142 Erie   84.3   58.6   26.3     69.5   31.3    
  120 Eugene   82.0   48.9   33.5     59.7   40.9    
  195 Eureka   84.7   63.3   22.4     74.7   26.4    
  101 Evansville   87.5   53.5   34.3     61.2   39.3    
  203 Fairbanks   63.2   42.7   20.7     67.5   32.8    
  119 Fargo-Valley City   86.5   56.2   30.6     64.9   35.4    
  66 Flint-Saginaw-Bay City   86.7   60.4   26.9     69.6   31.0    
  55 Fresno-Visalia   77.0   39.0   38.8     50.7   50.5    
  63 Ft. Myers-Naples   94.9   69.8   26.9     73.5   28.3    
  102 Ft. Smith-Fay-Sprngdl-Rgrs   89.1   52.1   37.7     58.5   42.3    
  107 Ft. Wayne   78.5   45.0   34.1     57.3   43.4    
  162 Gainesville   90.3   60.6   30.2     67.2   33.4    
  210 Glendive   90.5   73.8   17.0     81.5   18.8    
  187 Grand Junction-Montrose   85.4   54.3   31.7     63.6   37.1    
  39 Grand Rapids-Kalmzoo-B.Crk   82.4   53.7   29.2     65.2   35.4    
  191 Great Falls   85.9   46.6   39.8     54.3   46.3    
  70 Green Bay-Appleton   78.7   49.5   29.6     62.8   37.6    
  46 Greensboro-H.Point-W.Salem   89.2   62.4   27.4     69.9   30.7    
  105 Greenville-N.Bern-Washngtn   88.0   56.4   32.3     64.1   36.7    
  36 Greenvll-Spart-Ashevll-And   89.1   47.4   42.0     53.2   47.2    
  184 Greenwood-Greenville   91.6   63.2   29.4     69.0   32.0    
  88 Harlingen-Wslco-Brnsvl-McA   65.9   40.8   26.0     62.0   39.5    
  41 Harrisburg-Lncstr-Leb-York   90.6   70.4   20.8     77.7   22.9    
  178 Harrisonburg   88.4   61.3   28.2     69.3   31.9    
  29 Hartford & New Haven   94.3   80.5   14.3     85.4   15.1    
  168 Hattiesburg-Laurel   88.4   47.6   43.1     53.8   48.7    
  206 Helena   80.8   56.0   25.4     69.3   31.4    
  73 Honolulu   94.7   89.6   5.3     94.6   5.6    
  10 Houston   77.5   51.8   27.4     66.8   35.3    
  83 Huntsville-Decatur (Flor)   91.4   57.2   34.5     62.6   37.8    
  163 Idaho Falls-Pocatello   80.7   36.5   44.8     45.2   55.6    
  26 Indianapolis   85.7   55.4   30.7     64.6   35.9    
  90 Jackson, MS   89.9   45.2   45.7     50.3   50.9    
  174 Jackson, TN   91.3   61.9   30.1     67.7   33.0    
  49 Jacksonville, Brunswick   91.0   61.3   30.5     67.4   33.5    
  99 Johnstown-Altoona   94.9   66.4   28.9     70.0   30.5    
  182 Jonesboro   91.3   60.9   31.1     66.7   34.1    
  145 Joplin-Pittsburg   78.8   37.9   41.7     48.1   52.8    
  207 Juneau, AK   88.2   69.4   19.1     78.7   21.6    
  31 Kansas City   85.8   61.4   24.8     71.5   29.0    
 
        TV
Households*		   Subscription TV
Households**		  
  DMA
Rank		 DMA
Name		   %
Cable
and/or
ADS		 %
Wired
Cable		 %
ADS		   %
Wired
Cable		 %
ADS		  
  58 Knoxville   90.5   59.5   31.6     65.7   34.9    
  127 La Crosse-Eau Claire   82.9   54.0   29.5     65.1   35.5    
  189 Lafayette, IN   88.7   68.6   20.7     77.3   23.4    
  123 Lafayette, LA   92.5   61.5   31.4     66.5   34.0    
  176 Lake Charles   92.7   67.0   27.0     72.3   29.1    
  112 Lansing   83.6   53.5   30.6     64.0   36.6    
  188 Laredo   76.0   61.0   16.1     80.3   21.1    
  43 Las Vegas   90.4   67.9   23.0     75.0   25.4    
  64 Lexington   91.8   54.2   38.1     59.1   41.6    
  185 Lima   91.3   71.8   20.0     78.6   21.9    
  104 Lincoln & Hstngs-Krny Plus   88.0   56.3   32.2     64.0   36.6    
  57 Little Rock-Pine Bluff   88.0   43.1   45.5     49.0   51.7    
  2 Los Angeles   84.5   50.5   35.2     59.7   41.6    
  48 Louisville   87.7   62.2   25.9     70.9   29.5    
  148 Lubbock   79.5   42.8   37.3     53.8   46.9    
  121 Macon   90.9   55.8   35.8     61.3   39.3    
  85 Madison   80.9   51.1   30.1     63.2   37.2    
  199 Mankato   86.3   65.4   21.4     75.8   24.9    
  179 Marquette   92.5   70.0   23.4     75.7   25.3    
  140 Medford-Klamath Falls   87.1   44.2   43.4     50.8   49.9    
  47 Memphis   86.1   51.5   35.3     59.8   41.0    
  186 Meridian   88.3   39.3   50.7     44.5   57.4    
  16 Miami-Ft. Lauderdale   91.9   64.1   30.1     69.7   32.7