An interconnect is a group of two or more wired-cable systems within a DMA handled by the same ad sales entity. Typically, an interconnect will not encompass all homes in a DMA’s cable universe, let alone all the television households in a DMA. The TVB Local Broadcast & Cable Reach Guide will show you a market-by-market reach for local broadcast, network cable, local cable and local market interconnects. Access the drop-down menu below for the TVB Local Broadcast & Cable Reach Guide (in PDF format), as well as an archive of interconnect penetration figures by DMA.