African-American Markets
The top 25 African-American DMAs contain nearly 62% of all African-American TV households in the U.S. New York tops the list, with nearly 1.3 million African-American TV households, followed by Atlanta, Chicago, Washington, DC and Philadelphia.
 
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Rank*
DMA Rank
 Market
A-A
TV HH
DMAs % of 
Total US 
A-A 
TV HH 
Cumulative
% Total US
A-A
TV HH
11New York, NY1,257,450 9.211 9.21% 
28Atlanta, GA634,820 4.650 13.86% 
33Chicago, IL599,620 4.392 18.25% 
49Washington, DC (Hagerstown, MD)557,930 4.087 22.34% 
54Philadelphia, PA527,930 3.867 26.21% 
62Los Angeles, CA487,590 3.572 29.78% 
711Detroit, MI391,600 2.868 32.65% 
810Houston, TX350,360 2.566 35.21% 
95Dallas-Ft. Worth, TX341,800 2.504 37.72% 
1016Miami-Fort Lauderdale, FL297,580 2.180 39.90% 
1124Baltimore, MD294,390 2.156 42.05% 
1228Raleigh-Durham (Fayetteville), NC281,090 2.059 44.11% 
1347Memphis, TN261,000 1.912 46.02% 
1442Norfolk-Portsmouth-Newport News, VA223,170 1.635 47.66% 
1517Cleveland-Akron (Canton), OH214,170 1.569 49.23% 
1625Charlotte, NC204,140 1.495 50.72% 
1721St. Louis, MO194,030 1.421 52.14% 
1840Birmingham (Anniston and Tuscaloosa), AL176,240 1.291 53.43% 
196San Francisco-Oakland-San Jose, CA175,400 1.285 54.72% 
2019Orlando-Daytona Beach-Melbourne, FL168,630 1.235 55.95% 
2113Tampa-St. Petersburg (Sarasota), FL163,940 1.201 57.15% 
2259Richmond-Petersburg, VA155,240 1.137 58.29% 
2353New Orleans, LA154,930 1.135 59.43% 
2490Jackson, MS147,020 1.077 60.50% 
2581Columbia, SC138,250 1.013 61.52% 
2649Jacksonville, FL133,800 0.980 62.50% 
277Boston, MA (Manchester, NH)128,810 0.944 63.44% 
2846Greensboro-High Point-Winston Salem, NC127,810 0.936 64.38% 
2930Nashville, TN116,660 0.855 65.23% 
3036Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC111,090 0.814 66.04% 
3126Indianapolis, IN109,700 0.804 66.85% 
3282Shreveport, LA108,280 0.793 67.64% 
3361Mobile, AL-Pensacola (Ft. Walton Beach), FL105,210 0.771 68.41% 
3433Cincinnati, OH104,200 0.763 69.18% 
3532Columbus, OH103,510 0.758 69.93% 
3634Milwaukee, WI101,370 0.743 70.68% 
3794Baton Rouge, LA101,110 0.741 71.42% 
38118Montgomery-Selma, AL100,250 0.734 72.15% 
3931Kansas City, MO98,580 0.722 72.87% 
4057Little Rock-Pine Bluff, AR96,820 0.709 73.58% 
4120Sacramento-Stockton-Modesto, CA96,220 0.705 74.29% 
4229Hartford & New Haven, CT90,900 0.666 74.95% 
4338West Palm Beach-Ft. Pierce, FL90,380 0.662 75.61% 
44115Augusta, GA89,560 0.656 76.27% 
4597Savannah, GA86,490 0.634 76.90% 
46100Charleston, SC85,840 0.629 77.53% 
47121Macon, GA84,880 0.622 78.15% 
4822Pittsburgh, PA80,780 0.592 78.75% 
4914Seattle-Tacoma, WA80,560 0.590 79.34% 
5015Minneapolis-St. Paul, MN79,380 0.581 79.92% 
51108Tallahassee, FL-Thomasville, GA77,350 0.567 80.48% 
52128Columbus, GA76,100 0.557 81.04% 
53103Myrtle Beach-Florence, SC74,560 0.546 81.59% 
54105Greenville-New Bern-Washington, NC74,040 0.542 82.13% 
5543Las Vegas, NV74,010 0.542 82.67% 
5648Louisville, KY72,850 0.534 83.21% 
5712Phoenix, AZ68,860 0.504 83.71% 
5867Roanoke-Lynchburg, VA65,560 0.480 84.19% 
5918Denver, CO59,220 0.434 84.62% 
6062Dayton, OH58,940 0.432 85.06% 
6150Buffalo, NY57,530 0.421 85.48% 
62123Lafayette, LA56,910 0.417 85.89% 
63136Monroe, LA-El Dorado, AR55,380 0.406 86.30% 
6427San Diego, CA55,050 0.403 86.70% 
6545Oklahoma City, OK54,240 0.397 87.10% 
66146Albany, GA53,650 0.393 87.49% 
67133Columbus-Tupelo-West Point, MS50,830 0.372 87.87% 
6883Huntsville-Decatur (Florence), AL48,700 0.357 88.22% 
6995Waco-Temple-Bryan, TX48,510 0.355 88.58% 
7039Grand Rapids-Kalamazoo-Battle Creek, MI48,370 0.354 88.93% 
7137San Antonio, TX48,140 0.353 89.28% 
7266Flint-Saginaw-Bay City, MI47,870 0.351 89.64% 
7351Austin, TX44,230 0.324 89.96% 
74184Greenwood-Greenville, MS43,540 0.319 90.28% 
75111Tyler-Longview(Lufkin & Nacogdoches), TX40,930 0.300 90.58% 
76153Rochester, MN-Mason City, IA-Austin, MN40,700 0.298 90.88% 
7760Tulsa, OK37,610 0.275 91.15% 
78141Beaumont-Port Arthur, TX36,770 0.269 91.42% 
7972Toledo, OH35,070 0.257 91.68% 
8041Harrisburg-Lancaster-Lebanon-York, PA34,080 0.250 91.93% 
8186Chattanooga, TN31,990 0.234 92.16% 
82135Wilmington, NC30,970 0.227 92.39% 
8352Providence, RI-New Bedford, MA30,280 0.222 92.61% 
84168Hattiesburg-Laurel, MS28,990 0.212 92.82% 
8556Albany-Schenectady-Troy, NY27,660 0.203 93.03% 
8663Ft. Myers-Naples, Fl27,550 0.202 93.23% 
87186Meridian, MS26,330 0.193 93.42% 
8823Portland, OR26,110 0.191 93.61% 
89160Biloxi-Gulfport, MS26,100 0.191 93.80% 
9089South Bend-Elkhart, IN25,750 0.189 93.99% 
91147Salisbury, MD25,380 0.186 94.18% 
9264Lexington, KY25,330 0.186 94.36% 
9375Omaha, NE25,190 0.185 94.55% 
9484Champaign & Springfield-Decatur, IL25,110 0.184 94.73% 
9555Fresno-Visalia, CA24,870 0.182 94.91% 
96106Youngstown, OH22,710 0.166 95.08% 
9758Knoxville, TN22,360 0.164 95.24% 
98172Dothan, AL22,150 0.162 95.41% 
9979Paducah, KY-Cape Girardeau, MO-Harrisburg, IL21,530 0.158 95.56% 
10080Syracuse, NY21,190 0.155 95.72% 
101180Alexandria, LA20,760 0.152 95.87% 
10269Wichita-Hutchinson, KS Plus20,020 0.147 96.02% 
103176Lake Charles, LA19,530 0.143 96.16% 
104174Jackson, TN19,120 0.140 96.30% 
105162Gainesville, FL18,900 0.138 96.44% 
106112Lansing, MI18,220 0.133 96.57% 
107109Springfield-Holyoke, MA16,530 0.121 96.69% 
108107Ft. Wayne, IN16,170 0.118 96.81% 
10993Colorado Springs-Pueblo, CO15,370 0.113 96.92% 
11068Tucson (Sierra Vista), AZ14,760 0.108 97.03% 
111117Peoria-Bloomington, IL14,700 0.108 97.14% 
11244Albuquerque-Santa Fe, NM14,550 0.107 97.25% 
113154Panama City, FL14,460 0.106 97.35% 
114132Rockford, IL13,990 0.102 97.46% 
11573Honolulu, HI13,540 0.099 97.55% 
11654Wilkes Barre-Scranton, PA13,030 0.095 97.65% 
117149Wichita Falls, TX-Lawton, OK12,870 0.094 97.74% 
118101Evansville, IN11,990 0.088 97.83% 
119125Bakersfield, CA11,480 0.084 97.92% 
12085Madison, WI10,560 0.077 97.99% 
12165Charleston-Huntington, WV10,350 0.076 98.07% 
12296Davenport, IA-Rock Island-Moline, IL10,220 0.075 98.14% 
123181Charlottesville, VA9,730 0.071 98.22% 
124139Topeka, KS9,470 0.069 98.28% 
12571Des Moines-Ames, IA9,420 0.069 98.35% 
126137Columbia-Jefferson City, MO8,970 0.066 98.42% 
12798El Paso, TX8,490 0.062 98.48% 
128148Lubbock, TX8,290 0.061 98.54% 
12987Cedar Rapids-Waterloo-Iowa City & Dubuque, IA8,110 0.059 98.60% 
13035Salt Lake City, UT7,840 0.057 98.66% 
131102Ft. Smith-Fayetteville-Springdale-Rogers, AR7,070 0.052 98.71% 
132150Anchorage, AK6,880 0.050 98.76% 
133131Amarillo, TX6,720 0.049 98.81% 
134157Odessa-Midland, TX6,390 0.047 98.86% 
13591Tri-Cities, TN-VA6,300 0.046 98.90% 
136155Bluefield-Beckley-Oak Hill, WV6,200 0.045 98.95% 
137142Erie, PA6,030 0.044 98.99% 
138129Corpus Christi, TX5,990 0.044 99.04% 
139161Sherman, TX-Ada, OK5,800 0.042 99.08% 
14074Springfield, MO5,300 0.039 99.12% 
141124Monterey-Salinas, CA4,980 0.036 99.15% 
142110Reno, NV4,750 0.035 99.19% 
143183Bowling Green, KY4,540 0.033 99.26% 
143164Abilene-Sweetwater, TX4,540 0.033 99.22% 
145185Lima, OH4,260 0.031 99.29% 
146178Harrisonburg, VA3,770 0.028 99.31% 
147122Santa Barbara-Santa Maria-San Luis Obispo, CA3,750 0.027 99.34% 
14877Spokane, WA3,670 0.027 99.37% 
149169Utica, NY3,660 0.027 99.40% 
150182Jonesboro, AR3,650 0.027 99.45% 
150156Binghamton, NY3,650 0.027 99.42% 
152159Wheeling, WV-Steubenville, OH3,470 0.025 99.48% 
153104Lincoln & Hastings-Kearney, NE3,270 0.024 99.50% 
15476Portland-Auburn, ME3,250 0.024 99.52% 
155144Palm Springs, CA3,220 0.024 99.55% 
15699Johnstown-Altoona, PA3,050 0.022 99.57% 
15770Green Bay-Appleton, WI2,690 0.020 99.59% 
158151Terre Haute, IN2,650 0.019 99.61% 
159126Yakima-Pasco-Richland-Kennewick, WA2,430 0.018 99.63% 
160171Quincy, IL-Hannibal, MO-Keokuk, IA2,280 0.017 99.64% 
161145Joplin, MO-Pittsburg, KS2,270 0.017 99.66% 
162130Chico-Redding, CA2,230 0.016 99.68% 
163173Elmira, NY2,160 0.016 99.69% 
164116Traverse City-Cadillac, MI2,070 0.015 99.71% 
165165Yuma, AZ-El Centro, CA2,050 0.015 99.72% 
16692Burlington, VT-Plattsburgh, NY2,040 0.015 99.74% 
16778Rochester, NY1,980 0.015 99.75% 
168204Victoria, TX1,960 0.014 99.77% 
169120Eugene, OR1,930 0.014 99.78% 
170113Boise, ID1,860 0.014 99.79% 
170189Lafayette, IN1,860 0.014 99.81% 
172177Watertown, NY1,780 0.013 99.82% 
173114Sioux Falls (Mitchell), SD1,680 0.012 99.83% 
17488Harlingen-Weslaco-Brownsville-McAllen, TX1,660 0.012 99.84% 
175197San Angelo, TX1,570 0.012 99.86% 
176203Fairbanks, AK1,400 0.010 99.87% 
177119Fargo-Valley City, ND1,380 0.010 99.88% 
177202Zanesville, OH1,380 0.010 99.89% 
179166Clarksburg-Weston, WV1,370 0.010 99.90% 
180143Sioux City, IA1,290 0.009 99.91% 
181201St. Joseph, MO1,090 0.008 99.91% 
182140Medford-Klamath Falls, OR1,060 0.008 99.92% 
183127La Crosse-Eau Claire, WI990 0.007 99.93% 
184196Cheyenne, WY-Scottsbluff, NE790 0.006 99.93% 
184138Duluth, MN-Superior, WI790 0.006 99.94% 
186190Parkersburg, WV690 0.005 99.95% 
186175Rapid City, SD690 0.005 99.95% 
188195Eureka, CA660 0.005 99.95% 
189199Ottumwa, IA-Kirksville, MO590 0.004 99.96% 
190158Minot-Bismarck-Dickinson(Williston), ND500 0.004 99.96% 
190134Wausau-Rhinelander, WI500 0.004 99.97% 
192199Mankato, MN490 0.004 99.97% 
192152Bangor, ME490 0.004 99.97% 
194198Casper-Riverton, WY390 0.003 99.98% 
194187Grand Junction-Montrose, CO390 0.003 99.98% 
194191Great Falls, MT390 0.003 99.98% 
194163Idaho Falls-Pocatello, ID390 0.003 99.99% 
198188Laredo, TX290 0.002 99.99% 
198167Missoula, MT290 0.002 99.99% 
198192Bend, OR290 0.002 99.99% 
198170Billings, MT290 0.002 99.99% 
202207Juneau, AK270 0.002 100.00% 
203179Marquette, MI190 0.001 100.00% 
204209North Platte, NE100 0.001 100.00% 
204206Helena, MT100 0.001 100.00% 
204194Butte-Bozeman, MT100 0.001 100.00% 
204205Presque Isle, ME100 0.001 100.00% 
208193Twin Falls, ID -  0.000 100.00% 
208208Alpena, MI -  0.000 100.00% 
208210Glendive, MT -  0.000 100.00% 

Source: Nielsen Media Research - NSI, Jan, 2008
*Ranked by African-American TV Households

 

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