Asian Markets
In the U.S., the top 25 Asian DMAs contain over 80% of all Asian TV households. Los Angeles tops the list, with 689,240 Asian TV households, followed by New York with 581,780. San Francisco-Oakland-San Jose, Honolulu and Chicago round out the top five Asian DMAs; together, these five markets contain almost 50% of all Asian TV households.
 
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Rank*
DMA Rank
 Market
Asian
TV HH
DMAs % of 
Total US 
Asian 
TV HH 
Cumulative
% Total US
Asian
TV HH
12Los Angeles, CA689,240 15.180 15.18% 
21New York, NY581,780 12.813 27.99% 
36San Francisco-Oakland-San Jose, CA500,120 11.015 39.01% 
473Honolulu, HI221,550 4.879 43.89% 
53Chicago, IL171,060 3.767 47.65% 
69Washington, DC (Hagerstown, MD)159,200 3.506 51.16% 
714Seattle-Tacoma, WA139,190 3.066 54.23% 
820Sacramento-Stockton-Modesto, CA129,020 2.842 57.07% 
910Houston, TX109,290 2.407 59.47% 
104Philadelphia, PA109,080 2.402 61.88% 
117Boston, MA (Manchester, NH)107,320 2.364 64.24% 
125Dallas-Ft. Worth, TX105,330 2.320 66.56% 
1327San Diego, CA101,150 2.228 68.79% 
148Atlanta, GA76,280 1.680 70.47% 
1511Detroit, MI63,640 1.402 71.87% 
1643Las Vegas, NV49,830 1.097 72.97% 
1715Minneapolis-St. Paul, MN48,890 1.077 74.04% 
1823Portland, OR45,870 1.010 75.05% 
1912Phoenix, AZ43,470 0.957 76.01% 
2018Denver, CO39,270 0.865 76.88% 
2124Baltimore, MD36,550 0.805 77.68% 
2219Orlando-Daytona Beach-Melbourne, FL36,530 0.805 78.49% 
2316Miami-Fort Lauderdale, FL34,150 0.752 79.24% 
2413Tampa-St. Petersburg (Sarasota), FL33,640 0.741 79.98% 
2555Fresno-Visalia, CA30,720 0.677 80.66% 
2629Hartford & New Haven, CT28,190 0.621 81.28% 
2751Austin, TX27,240 0.600 81.88% 
2828Raleigh-Durham (Fayetteville), NC26,760 0.589 82.47% 
2932Columbus, OH21,980 0.484 82.95% 
3017Cleveland-Akron (Canton), OH21,140 0.466 83.42% 
3121St. Louis, MO20,160 0.444 83.86% 
3225Charlotte, NC18,890 0.416 84.28% 
3331Kansas City, MO17,710 0.390 84.67% 
3435Salt Lake City, UT17,490 0.385 85.05% 
3542Norfolk-Portsmouth-Newport News, VA17,400 0.383 85.43% 
3634Milwaukee, WI15,910 0.350 85.78% 
3726Indianapolis, IN15,790 0.348 86.13% 
3822Pittsburgh, PA15,070 0.332 86.46% 
3949Jacksonville, FL14,660 0.323 86.79% 
4045Oklahoma City, OK14,340 0.316 87.10% 
4133Cincinnati, OH13,670 0.301 87.40% 
42124Monterey-Salinas, CA13,620 0.300 87.70% 
4330Nashville, TN13,200 0.291 87.99% 
4452Providence, RI-New Bedford, MA12,910 0.284 88.28% 
4538West Palm Beach-Ft. Pierce, FL12,670 0.279 88.56% 
4637San Antonio, TX12,390 0.273 88.83% 
4753New Orleans, LA11,340 0.250 89.08% 
4859Richmond-Petersburg, VA11,060 0.244 89.32% 
4968Tucson (Sierra Vista), AZ10,880 0.240 89.56% 
5056Albany-Schenectady-Troy, NY10,760 0.237 89.80% 
5139Grand Rapids-Kalamazoo-Battle Creek, MI9,980 0.220 90.02% 
52122Santa Barbara-Santa Maria-San Luis Obispo, CA9,870 0.217 90.24% 
53110Reno, NV9,520 0.210 90.45% 
5485Madison, WI9,460 0.208 90.66% 
5546Greensboro-High Point-Winston Salem, NC8,810 0.194 90.85% 
56125Bakersfield, CA8,780 0.193 91.04% 
5744Albuquerque-Santa Fe, NM8,750 0.193 91.24% 
5747Memphis, TN8,750 0.193 91.43% 
5780Syracuse, NY8,750 0.193 91.62% 
6084Champaign & Springfield-Decatur, IL8,600 0.189 91.81% 
6141Harrisburg-Lancaster-Lebanon-York, PA8,550 0.188 92.00% 
6250Buffalo, NY8,240 0.181 92.18% 
6336Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC7,870 0.173 92.35% 
6495Waco-Temple-Bryan, TX7,580 0.167 92.52% 
6569Wichita-Hutchinson, KS Plus7,490 0.165 92.69% 
66153Rochester, MN-Mason City, IA-Austin, MN7,460 0.164 92.85% 
6761Mobile, AL-Pensacola (Ft. Walton Beach), FL7,090 0.156 93.01% 
6871Des Moines-Ames, IA6,940 0.153 93.16% 
6948Louisville, KY6,920 0.152 93.31% 
70150Anchorage, AK6,700 0.148 93.46% 
7193Colorado Springs-Pueblo, CO6,680 0.147 93.61% 
7262Dayton, OH6,650 0.146 93.75% 
73120Eugene, OR6,490 0.143 93.90% 
7477Spokane, WA6,320 0.139 94.04% 
7575Omaha, NE5,850 0.129 94.16% 
7640Birmingham (Anniston and Tuscaloosa), AL5,730 0.126 94.29% 
77112Lansing, MI5,640 0.124 94.41% 
78102Ft. Smith-Fayetteville-Springdale-Rogers, AR5,290 0.117 94.53% 
7963Ft. Myers-Naples, Fl5,130 0.113 94.64% 
8060Tulsa, OK5,030 0.111 94.75% 
8158Knoxville, TN5,020 0.111 94.87% 
8264Lexington, KY5,000 0.110 94.98% 
83162Gainesville, FL4,720 0.104 95.08% 
84144Palm Springs, CA4,570 0.101 95.18% 
8581Columbia, SC4,540 0.100 95.28% 
8687Cedar Rapids-Waterloo-Iowa City & Dubuque, IA4,450 0.098 95.38% 
8757Little Rock-Pine Bluff, AR4,430 0.098 95.48% 
8854Wilkes Barre-Scranton, PA4,340 0.096 95.57% 
8966Flint-Saginaw-Bay City, MI4,270 0.094 95.67% 
9094Baton Rouge, LA4,240 0.093 95.76% 
91109Springfield-Holyoke, MA4,210 0.093 95.94% 
9167Roanoke-Lynchburg, VA4,210 0.093 95.85% 
9372Toledo, OH4,170 0.092 96.04% 
9470Green Bay-Appleton, WI4,080 0.090 96.13% 
95117Peoria-Bloomington, IL4,040 0.089 96.21% 
96113Boise, ID4,010 0.088 96.30% 
97130Chico-Redding, CA3,940 0.087 96.39% 
9898El Paso, TX3,840 0.085 96.47% 
99108Tallahassee, FL-Thomasville, GA3,800 0.084 96.56% 
10089South Bend-Elkhart, IN3,740 0.082 96.72% 
100100Charleston, SC3,740 0.082 96.64% 
10297Savannah, GA3,720 0.082 96.80% 
103126Yakima-Pasco-Richland-Kennewick, WA3,570 0.079 96.96% 
103104Lincoln & Hastings-Kearney, NE3,570 0.079 96.88% 
10583Huntsville-Decatur (Florence), AL3,560 0.078 97.04% 
10699Johnstown-Altoona, PA3,540 0.078 97.12% 
107189Lafayette, IN3,210 0.071 97.19% 
108115Augusta, GA3,150 0.069 97.26% 
10879Paducah, KY-Cape Girardeau, MO-Harrisburg, IL3,150 0.069 97.33% 
11076Portland-Auburn, ME2,950 0.065 97.39% 
111107Ft. Wayne, IN2,880 0.063 97.46% 
11278Rochester, NY2,870 0.063 97.52% 
11386Chattanooga, TN2,860 0.063 97.58% 
113128Columbus, GA2,860 0.063 97.65% 
11588Harlingen-Weslaco-Brownsville-McAllen, TX2,820 0.062 97.71% 
11692Burlington, VT-Plattsburgh, NY2,710 0.060 97.77% 
117131Amarillo, TX2,660 0.059 97.83% 
11896Davenport, IA-Rock Island-Moline, IL2,480 0.055 97.88% 
118132Rockford, IL2,480 0.055 97.94% 
120105Greenville-New Bern-Washington, NC2,470 0.054 97.99% 
12182Shreveport, LA2,460 0.054 98.04% 
122141Beaumont-Port Arthur, TX2,450 0.054 98.10% 
123156Binghamton, NY2,370 0.052 98.15% 
123123Lafayette, LA2,370 0.052 98.20% 
125137Columbia-Jefferson City, MO2,360 0.052 98.25% 
12674Springfield, MO2,350 0.052 98.31% 
127181Charlottesville, VA2,300 0.051 98.36% 
128121Macon, GA2,270 0.050 98.41% 
128139Topeka, KS2,270 0.050 98.46% 
130129Corpus Christi, TX2,250 0.050 98.51% 
131160Biloxi-Gulfport, MS2,070 0.046 98.55% 
131103Myrtle Beach-Florence, SC2,070 0.046 98.60% 
133165Yuma, AZ-El Centro, CA2,040 0.045 98.64% 
134149Wichita Falls, TX-Lawton, OK1,980 0.044 98.69% 
13590Jackson, MS1,960 0.043 98.73% 
136134Wausau-Rhinelander, WI1,890 0.042 98.77% 
137111Tyler-Longview(Lufkin & Nacogdoches), TX1,870 0.041 98.85% 
13765Charleston-Huntington, WV1,870 0.041 98.81% 
139127La Crosse-Eau Claire, WI1,780 0.039 98.89% 
140118Montgomery-Selma, AL1,770 0.039 98.93% 
141140Medford-Klamath Falls, OR1,720 0.038 98.97% 
142101Evansville, IN1,590 0.035 99.00% 
143148Lubbock, TX1,580 0.035 99.04% 
144119Fargo-Valley City, ND1,490 0.033 99.07% 
145147Salisbury, MD1,480 0.033 99.10% 
146143Sioux City, IA1,390 0.031 99.13% 
147154Panama City, FL1,370 0.030 99.16% 
148106Youngstown, OH1,290 0.028 99.19% 
149135Wilmington, NC1,280 0.028 99.28% 
149169Utica, NY1,280 0.028 99.25% 
149114Sioux Falls (Mitchell), SD1,280 0.028 99.22% 
15291Tri-Cities, TN-VA1,270 0.028 99.31% 
153146Albany, GA1,180 0.026 99.33% 
154195Eureka, CA1,100 0.024 99.36% 
155145Joplin, MO-Pittsburg, KS1,080 0.024 99.38% 
156142Erie, PA990 0.022 99.40% 
157163Idaho Falls-Pocatello, ID970 0.021 99.42% 
158207Juneau, AK960 0.021 99.44% 
159136Monroe, LA-El Dorado, AR880 0.019 99.52% 
159173Elmira, NY880 0.019 99.50% 
159180Alexandria, LA880 0.019 99.46% 
159152Bangor, ME880 0.019 99.48% 
159157Odessa-Midland, TX880 0.019 99.54% 
164177Watertown, NY790 0.017 99.58% 
164164Abilene-Sweetwater, TX790 0.017 99.56% 
166151Terre Haute, IN780 0.017 99.59% 
167203Fairbanks, AK730 0.016 99.61% 
168172Dothan, AL690 0.015 99.65% 
168155Bluefield-Beckley-Oak Hill, WV690 0.015 99.62% 
168183Bowling Green, KY690 0.015 99.64% 
168116Traverse City-Cadillac, MI690 0.015 99.67% 
172133Columbus-Tupelo-West Point, MS680 0.015 99.68% 
172168Hattiesburg-Laurel, MS680 0.015 99.71% 
172184Greenwood-Greenville, MS680 0.015 99.70% 
175178Harrisonburg, VA670 0.015 99.74% 
175192Bend, OR670 0.015 99.73% 
177176Lake Charles, LA590 0.013 99.76% 
177158Minot-Bismarck-Dickinson(Williston), ND590 0.013 99.78% 
177199Mankato, MN590 0.013 99.77% 
177171Quincy, IL-Hannibal, MO-Keokuk, IA590 0.013 99.80% 
177161Sherman, TX-Ada, OK590 0.013 99.81% 
182185Lima, OH490 0.011 99.83% 
182138Duluth, MN-Superior, WI490 0.011 99.82% 
184193Twin Falls, ID480 0.011 99.84% 
185167Missoula, MT470 0.010 99.85% 
186159Wheeling, WV-Steubenville, OH400 0.009 99.86% 
187175Rapid City, SD390 0.009 99.92% 
187199Ottumwa, IA-Kirksville, MO390 0.009 99.91% 
187188Laredo, TX390 0.009 99.89% 
187179Marquette, MI390 0.009 99.90% 
187174Jackson, TN390 0.009 99.89% 
187187Grand Junction-Montrose, CO390 0.009 99.88% 
187196Cheyenne, WY-Scottsbluff, NE390 0.009 99.87% 
194194Butte-Bozeman, MT380 0.008 99.93% 
195190Parkersburg, WV300 0.007 99.94% 
196197San Angelo, TX290 0.006 99.97% 
196204Victoria, TX290 0.006 99.97% 
196170Billings, MT290 0.006 99.94% 
196166Clarksburg-Weston, WV290 0.006 99.95% 
196182Jonesboro, AR290 0.006 99.95% 
196186Meridian, MS290 0.006 99.96% 
202201St. Joseph, MO200 0.004 99.98% 
202205Presque Isle, ME200 0.004 99.98% 
204206Helena, MT190 0.004 99.99% 
204191Great Falls, MT190 0.004 99.99% 
206209North Platte, NE100 0.002 100.00% 
206208Alpena, MI100 0.002 99.99% 
206198Casper-Riverton, WY100 0.002 100.00% 
206202Zanesville, OH100 0.002 100.00% 
210210Glendive, MT -,  0.000 100.00% 

Source: Nielsen Media Research - NSI, Jan, 2008
*Ranked by Asian TV Households

 

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