Hispanic Markets
The top 25 Hispanic DMAs contain over 76% of all Hispanic TV households in the U.S. Los Angeles tops the list, with over 1.8 million Hispanic TV households, followed by New York with over 1.2 million. Miami-Ft. Lauderdale, Houston and Chicago round out the top five Hispanic DMAs; together these five markets account for almost 40% of all Hispanic TV households.
 
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Rank*
DMA Rank
 Market
Hispanic
TV HH
DMAs % of 
Total US 
Hispanic 
TV HH 
Cumulative
% Total US
Hispanic
TV HH
12Los Angeles, CA1,817,270 14.979 14.98% 
21New York, NY1,207,480 9.952 24.93% 
316Miami-Fort Lauderdale, FL635,610 5.239 30.17% 
410Houston, TX524,810 4.326 34.50% 
53Chicago, IL468,440 3.861 38.36% 
65Dallas-Ft. Worth, TX458,410 3.778 42.14% 
737San Antonio, TX367,650 3.030 45.17% 
812Phoenix, AZ358,440 2.954 48.12% 
96San Francisco-Oakland-San Jose, CA352,900 2.909 51.03% 
1088Harlingen-Weslaco-Brownsville-McAllen, TX279,880 2.307 53.34% 
1120Sacramento-Stockton-Modesto, CA250,560 2.065 55.40% 
1244Albuquerque-Santa Fe, NM234,360 1.932 57.33% 
1355Fresno-Visalia, CA228,730 1.885 59.22% 
1427San Diego, CA227,530 1.875 61.09% 
1518Denver, CO221,980 1.830 62.92% 
1698El Paso, TX216,060 1.781 64.70% 
1719Orlando-Daytona Beach-Melbourne, FL186,430 1.537 66.24% 
184Philadelphia, PA177,150 1.460 67.70% 
1913Tampa-St. Petersburg (Sarasota), FL174,150 1.435 69.14% 
209Washington, DC (Hagerstown, MD)171,030 1.410 70.55% 
218Atlanta, GA146,410 1.207 71.75% 
2243Las Vegas, NV140,570 1.159 72.91% 
2351Austin, TX140,320 1.157 74.07% 
247Boston, MA (Manchester, NH)128,890 1.062 75.13% 
2568Tucson (Sierra Vista), AZ115,840 0.955 76.08% 
26129Corpus Christi, TX102,280 0.843 76.93% 
2738West Palm Beach-Ft. Pierce, FL88,830 0.732 77.66% 
2814Seattle-Tacoma, WA87,490 0.721 78.38% 
29125Bakersfield, CA83,290 0.687 79.07% 
3023Portland, OR78,870 0.650 79.72% 
3129Hartford & New Haven, CT78,100 0.644 80.36% 
3235Salt Lake City, UT78,080 0.644 81.00% 
33124Monterey-Salinas, CA64,280 0.530 81.53% 
34188Laredo, TX62,270 0.513 82.05% 
35165Yuma, AZ-El Centro, CA60,730 0.501 82.55% 
3663Ft. Myers-Naples, Fl60,550 0.499 83.05% 
37144Palm Springs, CA56,240 0.464 83.51% 
3828Raleigh-Durham (Fayetteville), NC54,700 0.451 83.96% 
39157Odessa-Midland, TX51,300 0.423 84.38% 
4025Charlotte, NC51,230 0.422 84.81% 
4193Colorado Springs-Pueblo, CO50,840 0.419 85.23% 
4211Detroit, MI49,920 0.411 85.64% 
4334Milwaukee, WI48,330 0.398 86.04% 
44122Santa Barbara-Santa Maria-San Luis Obispo, CA46,880 0.386 86.42% 
4595Waco-Temple-Bryan, TX46,660 0.385 86.81% 
46148Lubbock, TX45,090 0.372 87.18% 
4715Minneapolis-St. Paul, MN44,990 0.371 87.55% 
48131Amarillo, TX43,850 0.361 87.91% 
4952Providence, RI-New Bedford, MA43,280 0.357 88.27% 
5031Kansas City, MO42,170 0.348 88.61% 
51126Yakima-Pasco-Richland-Kennewick, WA40,090 0.330 88.95% 
5245Oklahoma City, OK37,800 0.312 89.26% 
5369Wichita-Hutchinson, KS Plus34,480 0.284 89.54% 
5446Greensboro-High Point-Winston Salem, NC33,460 0.276 89.82% 
55110Reno, NV33,370 0.275 90.09% 
5617Cleveland-Akron (Canton), OH31,600 0.260 90.35% 
5739Grand Rapids-Kalamazoo-Battle Creek, MI31,390 0.259 90.61% 
5830Nashville, TN31,210 0.257 90.87% 
5926Indianapolis, IN28,960 0.239 91.11% 
60109Springfield-Holyoke, MA27,650 0.228 91.33% 
6149Jacksonville, FL26,460 0.218 91.55% 
6273Honolulu, HI25,210 0.208 91.76% 
6341Harrisburg-Lancaster-Lebanon-York, PA24,840 0.205 91.97% 
6424Baltimore, MD24,400 0.201 92.17% 
6536Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC23,440 0.193 92.36% 
6653New Orleans, LA23,210 0.191 92.55% 
67111Tyler-Longview(Lufkin & Nacogdoches), TX22,700 0.187 92.74% 
6860Tulsa, OK20,650 0.170 92.91% 
6975Omaha, NE20,520 0.169 93.08% 
70102Ft. Smith-Fayetteville-Springdale-Rogers, AR20,430 0.168 93.25% 
71113Boise, ID19,960 0.165 93.41% 
7242Norfolk-Portsmouth-Newport News, VA18,800 0.155 93.57% 
73164Abilene-Sweetwater, TX18,440 0.152 93.72% 
7421St. Louis, MO17,320 0.143 93.86% 
7577Spokane, WA16,840 0.139 94.00% 
76130Chico-Redding, CA16,460 0.136 94.13% 
7732Columbus, OH15,880 0.131 94.27% 
7872Toledo, OH15,780 0.130 94.40% 
7989South Bend-Elkhart, IN15,720 0.130 94.53% 
80197San Angelo, TX15,310 0.126 94.65% 
81153Rochester, MN-Mason City, IA-Austin, MN14,570 0.120 94.77% 
8247Memphis, TN14,220 0.117 94.89% 
8350Buffalo, NY13,810 0.114 95.00% 
8482Shreveport, LA13,550 0.112 95.11% 
8586Chattanooga, TN12,770 0.105 95.22% 
8640Birmingham (Anniston and Tuscaloosa), AL12,760 0.105 95.32% 
8796Davenport, IA-Rock Island-Moline, IL12,610 0.104 95.43% 
8859Richmond-Petersburg, VA12,590 0.104 95.53% 
89149Wichita Falls, TX-Lawton, OK12,560 0.104 95.64% 
90132Rockford, IL12,480 0.103 95.74% 
9154Wilkes Barre-Scranton, PA12,050 0.099 95.84% 
9271Des Moines-Ames, IA12,020 0.099 95.94% 
9348Louisville, KY12,000 0.099 96.04% 
9456Albany-Schenectady-Troy, NY11,850 0.098 96.13% 
9557Little Rock-Pine Bluff, AR11,660 0.096 96.23% 
9697Savannah, GA11,300 0.093 96.32% 
9766Flint-Saginaw-Bay City, MI11,030 0.091 96.41% 
9833Cincinnati, OH10,900 0.090 96.50% 
99204Victoria, TX10,750 0.089 96.59% 
100104Lincoln & Hastings-Kearney, NE10,710 0.088 96.68% 
10183Huntsville-Decatur (Florence), AL10,400 0.086 96.77% 
10285Madison, WI10,060 0.083 96.85% 
10361Mobile, AL-Pensacola (Ft. Walton Beach), FL9,860 0.081 96.93% 
104141Beaumont-Port Arthur, TX9,750 0.080 97.01% 
105105Greenville-New Bern-Washington, NC9,460 0.078 97.09% 
10670Green Bay-Appleton, WI9,160 0.076 97.16% 
107108Tallahassee, FL-Thomasville, GA8,980 0.074 97.24% 
108107Ft. Wayne, IN8,440 0.070 97.31% 
10981Columbia, SC8,380 0.069 97.38% 
110120Eugene, OR8,360 0.069 97.45% 
111139Topeka, KS8,300 0.068 97.51% 
112140Medford-Klamath Falls, OR8,160 0.067 97.58% 
11322Pittsburgh, PA8,040 0.066 97.65% 
114143Sioux City, IA7,940 0.065 97.71% 
115112Lansing, MI7,810 0.064 97.78% 
116193Twin Falls, ID7,800 0.064 97.84% 
11764Lexington, KY7,730 0.064 97.91% 
118163Idaho Falls-Pocatello, ID7,710 0.064 97.97% 
11958Knoxville, TN7,420 0.061 98.03% 
12074Springfield, MO7,000 0.058 98.09% 
121103Myrtle Beach-Florence, SC6,820 0.056 98.14% 
122150Anchorage, AK6,620 0.055 98.20% 
12384Champaign & Springfield-Decatur, IL6,490 0.053 98.25% 
12480Syracuse, NY6,390 0.053 98.30% 
125162Gainesville, FL6,370 0.053 98.36% 
126187Grand Junction-Montrose, CO6,360 0.052 98.41% 
12794Baton Rouge, LA6,130 0.051 98.46% 
128100Charleston, SC6,010 0.050 98.51% 
12867Roanoke-Lynchburg, VA6,010 0.050 98.56% 
13062Dayton, OH5,660 0.047 98.61% 
131146Albany, GA5,520 0.045 98.65% 
132196Cheyenne, WY-Scottsbluff, NE5,320 0.044 98.70% 
133115Augusta, GA5,040 0.042 98.74% 
134161Sherman, TX-Ada, OK4,810 0.040 98.78% 
135128Columbus, GA4,360 0.036 98.81% 
13687Cedar Rapids-Waterloo-Iowa City & Dubuque, IA4,230 0.035 98.85% 
137147Salisbury, MD4,220 0.035 98.88% 
138145Joplin, MO-Pittsburg, KS4,160 0.034 98.92% 
13979Paducah, KY-Cape Girardeau, MO-Harrisburg, IL4,070 0.034 98.95% 
140121Macon, GA3,970 0.033 98.98% 
141117Peoria-Bloomington, IL3,950 0.033 99.02% 
142135Wilmington, NC3,930 0.032 99.05% 
14390Jackson, MS3,640 0.030 99.08% 
144114Sioux Falls (Mitchell), SD3,470 0.029 99.11% 
145195Eureka, CA3,440 0.028 99.13% 
146106Youngstown, OH3,390 0.028 99.16% 
14776Portland-Auburn, ME3,360 0.028 99.19% 
14878Rochester, NY3,280 0.027 99.22% 
149101Evansville, IN3,200 0.026 99.24% 
150189Lafayette, IN3,120 0.026 99.27% 
151119Fargo-Valley City, ND3,090 0.025 99.29% 
152123Lafayette, LA3,070 0.025 99.32% 
153178Harrisonburg, VA3,060 0.025 99.35% 
154154Panama City, FL2,960 0.024 99.37% 
15591Tri-Cities, TN-VA2,880 0.024 99.39% 
156170Billings, MT2,850 0.023 99.42% 
15792Burlington, VT-Plattsburgh, NY2,750 0.023 99.44% 
158160Biloxi-Gulfport, MS2,670 0.022 99.46% 
158118Montgomery-Selma, AL2,670 0.022 99.48% 
160192Bend, OR2,400 0.020 99.50% 
16165Charleston-Huntington, WV2,390 0.020 99.52% 
162116Traverse City-Cadillac, MI2,300 0.019 99.54% 
163133Columbus-Tupelo-West Point, MS2,290 0.019 99.56% 
164136Monroe, LA-El Dorado, AR2,190 0.018 99.58% 
165142Erie, PA2,090 0.017 99.60% 
166156Binghamton, NY2,070 0.017 99.61% 
166169Utica, NY2,070 0.017 99.63% 
168198Casper-Riverton, WY2,040 0.017 99.65% 
169137Columbia-Jefferson City, MO1,980 0.016 99.66% 
170180Alexandria, LA1,970 0.016 99.68% 
171175Rapid City, SD1,880 0.015 99.70% 
172181Charlottesville, VA1,820 0.015 99.71% 
173172Dothan, AL1,680 0.014 99.72% 
17399Johnstown-Altoona, PA1,680 0.014 99.74% 
175167Missoula, MT1,620 0.013 99.75% 
176134Wausau-Rhinelander, WI1,500 0.012 99.76% 
177127La Crosse-Eau Claire, WI1,490 0.012 99.79% 
177183Bowling Green, KY1,490 0.012 99.78% 
179176Lake Charles, LA1,470 0.012 99.80% 
180203Fairbanks, AK1,400 0.012 99.81% 
181182Jonesboro, AR1,290 0.011 99.84% 
181174Jackson, TN1,290 0.011 99.83% 
181168Hattiesburg-Laurel, MS1,290 0.011 99.82% 
181199Mankato, MN1,290 0.011 99.85% 
181177Watertown, NY1,290 0.011 99.87% 
186151Terre Haute, IN1,280 0.011 99.89% 
186199Ottumwa, IA-Kirksville, MO1,280 0.011 99.88% 
188158Minot-Bismarck-Dickinson(Williston), ND1,100 0.009 99.90% 
189185Lima, OH1,090 0.009 99.90% 
190194Butte-Bozeman, MT1,050 0.009 99.91% 
191138Duluth, MN-Superior, WI890 0.007 99.92% 
191191Great Falls, MT890 0.007 99.93% 
193184Greenwood-Greenville, MS880 0.007 99.93% 
194155Bluefield-Beckley-Oak Hill, WV800 0.007 99.95% 
194152Bangor, ME800 0.007 99.94% 
196171Quincy, IL-Hannibal, MO-Keokuk, IA700 0.006 99.95% 
196159Wheeling, WV-Steubenville, OH700 0.006 99.96% 
198173Elmira, NY690 0.006 99.97% 
199166Clarksburg-Weston, WV600 0.005 99.97% 
199186Meridian, MS600 0.005 99.98% 
201209North Platte, NE590 0.005 99.98% 
201201St. Joseph, MO590 0.005 99.98% 
203207Juneau, AK450 0.004 99.99% 
204190Parkersburg, WV300 0.002 99.99% 
205179Marquette, MI290 0.002 100.00% 
205206Helena, MT290 0.002 99.99% 
207205Presque Isle, ME200 0.002 100.00% 
207202Zanesville, OH200 0.002 100.00% 
209208Alpena, MI100 0.001 100.00% 
210210Glendive, MT0 0.000 100.00% 

Source: Nielsen Media Research - NSI, Jan, 2008
*Ranked by Hispanic TV Households

 

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