US TV Households by Market
The Spot TV map of the U.S. is a jigsaw puzzle with 210 pieces, but advertisers only need to pick as many pieces as is necessary for their marketing strategy. Here are all 210 pieces, ranked by the number of TV households in each market, with New York on top and Glendive bringing up the rear.		  
 

U.S. TV Household Estimates Designated
Market Area (DMA) — Ranked by Households

Rank
 Designated Market Area (DMA)
TV Households
% of US
1   New York, NY 7,391,940   6.553  
2   Los Angeles, CA 5,647,440   5.007  
3   Chicago, IL 3,469,110   3.076  
4   Philadelphia, PA 2,939,950   2.606  
5   Dallas-Ft. Worth, TX 2,435,600   2.159  
6   San Francisco-Oakland-San Jose, CA 2,419,440   2.145  
7   Boston, MA (Manchester, NH) 2,393,960   2.122  
8   Atlanta, GA 2,310,490   2.048  
9   Washington, DC (Hagerstown, MD) 2,308,290   2.046  
10   Houston, TX 2,050,550   1.818  
11   Detroit, MI 1,925,460   1.707  
12   Phoenix, AZ 1,802,550   1.598  
13   Tampa-St. Petersburg (Sarasota), FL 1,783,910   1.582  
14   Seattle-Tacoma, WA 1,782,040   1.580  
15   Minneapolis-St. Paul, MN 1,706,740   1.513  
16   Miami-Fort Lauderdale, FL 1,536,020   1.362  
17   Cleveland-Akron (Canton), OH 1,533,710   1.360  
18   Denver, CO 1,477,280   1.310  
19   Orlando-Daytona Beach-Melbourne, FL 1,434,050   1.271  
20   Sacramento-Stockton-Modesto, CA 1,391,790   1.234  
21   St. Louis, MO 1,244,370   1.103  
22   Pittsburgh, PA 1,158,210   1.027  
23   Portland, OR 1,150,320   1.020  
24   Baltimore, MD 1,095,490   0.971  
25   Charlotte, NC 1,085,640   0.962  
26   Indianapolis, IN 1,072,090   0.950  
27   San Diego, CA 1,051,210   0.932  
28   Raleigh-Durham (Fayetteville), NC 1,039,890   0.922  
29   Hartford & New Haven, CT 1,007,490   0.893  
30   Nashville, TN 966,170   0.857  
31   Kansas City, MO 927,060   0.822  
32   Columbus, OH 905,690   0.803  
33   Cincinnati, OH 904,340   0.802  
34   Milwaukee, WI 891,010   0.790  
35   Salt Lake City, UT 874,650   0.775  
36   Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC 838,270   0.743  
37   San Antonio, TX 792,440   0.703  
38   West Palm Beach-Ft. Pierce, FL 775,340   0.687  
39   Grand Rapids-Kalamazoo-Battle Creek, MI 739,640   0.656  
40   Birmingham (Anniston and Tuscaloosa), AL 730,430   0.648  
41   Harrisburg-Lancaster-Lebanon-York, PA 723,620   0.642  
42   Norfolk-Portsmouth-Newport News, VA 717,440   0.636  
43   Las Vegas, NV 707,470   0.627  
44   Albuquerque-Santa Fe, NM 677,740   0.601  
45   Oklahoma City, OK 676,850   0.600  
46   Greensboro-High Point-Winston Salem, NC 671,980   0.596  
47   Memphis, TN 667,890   0.592  
48   Louisville, KY 657,180   0.583  
49   Jacksonville, FL 655,470   0.581  
50   Buffalo, NY 636,700   0.564  
51   Austin, TX 635,860   0.564  
52   Providence, RI-New Bedford, MA 626,800   0.556  
53   New Orleans, LA 600,150   0.532  
54   Wilkes Barre-Scranton, PA 592,310   0.525  
55   Fresno-Visalia, CA 568,730   0.504  
56   Albany-Schenectady-Troy, NY 553,790   0.491  
57   Little Rock-Pine Bluff, AR 552,400   0.490  
58   Knoxville, TN 534,410   0.474  
59   Richmond-Petersburg, VA 526,760   0.467  
60   Tulsa, OK 519,820   0.461  
61   Mobile, AL-Pensacola (Ft. Walton Beach), FL 517,410   0.459  
62   Dayton, OH 511,220   0.453  
63   Ft. Myers-Naples, Fl 491,760   0.436  
64   Lexington, KY 490,530   0.435  
65   Charleston-Huntington, WV 476,680   0.423  
66   Flint-Saginaw-Bay City, MI 469,980   0.417  
67   Roanoke-Lynchburg, VA 451,580   0.400  
68   Tucson (Sierra Vista), AZ 446,550   0.396  
69   Wichita-Hutchinson, KS Plus 446,520   0.396  
70   Green Bay-Appleton, WI 439,940   0.390  
71   Des Moines-Ames, IA 425,760   0.377  
72   Toledo, OH 424,670   0.376  
73   Honolulu, HI 424,010   0.376  
74   Springfield, MO 410,930   0.364  
75   Omaha, NE 407,700   0.361  
76   Portland-Auburn, ME 407,560   0.361  
77   Spokane, WA 403,820   0.358  
78   Rochester, NY 392,420   0.348  
79   Paducah, KY-Cape Girardeau, MO-Harrisburg, IL 390,130   0.346  
80   Syracuse, NY 386,380   0.343  
81   Columbia, SC 384,060   0.340  
82   Shreveport, LA 383,610   0.340  
83   Huntsville-Decatur (Florence), AL 382,790   0.339  
84   Champaign & Springfield-Decatur, IL 378,870   0.336  
85   Madison, WI 372,990   0.331  
86   Chattanooga, TN 353,680   0.314  
87   Cedar Rapids-Waterloo-Iowa City & Dubuque, IA 339,480   0.301  
88   Harlingen-Weslaco-Brownsville-McAllen, TX 338,550   0.300  
89   South Bend-Elkhart, IN 337,870   0.300  
90   Jackson, MS 334,200   0.296  
91   Tri-Cities, TN-VA 328,970   0.292  
92   Burlington, VT-Plattsburgh, NY 328,050   0.291  
93   Colorado Springs-Pueblo, CO 326,380   0.289  
94   Baton Rouge, LA 317,550   0.282  
95   Waco-Temple-Bryan, TX 315,900   0.280  
96   Davenport, IA-Rock Island-Moline, IL 308,950   0.274  
97   Savannah, GA 306,680   0.272  
98   El Paso, TX 302,470   0.268  
99   Johnstown-Altoona, PA 295,180   0.262  
100   Charleston, SC 294,230   0.261  
101   Evansville, IN 290,060   0.257  
102   Ft. Smith-Fayetteville-Springdale-Rogers, AR 289,080   0.256  
103   Myrtle Beach-Florence, SC 279,820   0.248  
104   Lincoln & Hastings-Kearney, NE 277,270   0.246  
105   Greenville-New Bern-Washington, NC 276,020   0.245  
106   Youngstown, OH 273,480   0.242  
107   Ft. Wayne, IN 273,240   0.242  
108   Tallahassee, FL-Thomasville, GA 267,850   0.237  
109   Springfield-Holyoke, MA 263,520   0.234  
110   Reno, NV 263,060   0.233  
111   Tyler-Longview(Lufkin & Nacogdoches), TX 260,800   0.231  
112   Lansing, MI 255,040   0.226  
113   Boise, ID 251,920   0.223  
114   Sioux Falls (Mitchell), SD 251,000   0.223  
115   Augusta, GA 250,790   0.222  
116   Traverse City-Cadillac, MI 247,690   0.220  
117   Peoria-Bloomington, IL 243,640   0.216  
118   Montgomery-Selma, AL 243,200   0.216  
119   Fargo-Valley City, ND 237,140   0.210  
120   Eugene, OR 235,750   0.209  
121   Macon, GA 234,690   0.208  
122   Santa Barbara-Santa Maria-San Luis Obispo, CA 232,850   0.206  
123   Lafayette, LA 226,710   0.201  
124   Monterey-Salinas, CA 222,900   0.198  
125   Bakersfield, CA 217,210   0.193  
126   Yakima-Pasco-Richland-Kennewick, WA 213,000   0.189  
127   La Crosse-Eau Claire, WI 212,210   0.188  
128   Columbus, GA 207,470   0.184  
129   Corpus Christi, TX 195,940   0.174  
130   Chico-Redding, CA 195,180   0.173  
131   Amarillo, TX 191,930   0.170  
132   Rockford, IL 188,670   0.167  
133   Columbus-Tupelo-West Point, MS 186,100   0.165  
134   Wausau-Rhinelander, WI 182,800   0.162  
135   Wilmington, NC 179,760   0.159  
136   Monroe, LA-El Dorado, AR 178,730   0.158  
137   Columbia-Jefferson City, MO 172,570   0.153  
138   Duluth, MN-Superior, WI 172,350   0.153  
139   Topeka, KS 171,010   0.152  
140   Medford-Klamath Falls, OR 167,340   0.148  
141   Beaumont-Port Arthur, TX 164,640   0.146  
142   Erie, PA 157,830   0.140  
143   Sioux City, IA 156,350   0.139  
144   Palm Springs, CA 155,590   0.138  
145   Joplin, MO-Pittsburg, KS 155,100   0.138  
146   Albany, GA 154,960   0.137  
147   Salisbury, MD 153,490   0.136  
148   Lubbock, TX 152,810   0.135  
149   Wichita Falls, TX-Lawton, OK 152,310   0.135  
150   Anchorage, AK 146,310   0.130  
151   Terre Haute, IN 145,380   0.129  
152   Bangor, ME 143,650   0.127  
153   Rochester, MN-Mason City, IA-Austin, MN 143,290   0.127  
154   Panama City, FL 142,270   0.126  
155   Bluefield-Beckley-Oak Hill, WV 141,770   0.126  
156   Binghamton, NY 138,690   0.123  
157   Odessa-Midland, TX 137,180   0.122  
158   Minot-Bismarck-Dickinson(Williston), ND 135,170   0.120  
159   Wheeling, WV-Steubenville, OH 135,160   0.120  
160   Biloxi-Gulfport, MS 129,510   0.115  
161   Sherman, TX-Ada, OK 125,550   0.111  
162   Gainesville, FL 122,720   0.109  
163   Idaho Falls-Pocatello, ID 120,100   0.106  
164   Abilene-Sweetwater, TX 113,890   0.101  
165   Yuma, AZ-El Centro, CA 113,220   0.100  
166   Clarksburg-Weston, WV 108,800   0.096  
167   Missoula, MT 108,510   0.096  
168   Hattiesburg-Laurel, MS 106,560   0.094  
169   Utica, NY 106,140   0.094  
170   Billings, MT 104,970   0.093  
171   Quincy, IL-Hannibal, MO-Keokuk, IA 103,500   0.092  
172   Dothan, AL 99,860   0.089  
173   Elmira, NY 96,380   0.085  
174   Jackson, TN 96,350   0.085  
175   Rapid City, SD 94,610   0.084  
176   Lake Charles, LA 94,550   0.084  
177   Watertown, NY 92,010   0.082  
178   Harrisonburg, VA 89,280   0.079  
179   Marquette, MI 88,960   0.079  
180   Alexandria, LA 88,330   0.078  
181   Charlottesville, VA 85,520   0.076  
182   Jonesboro, AR 80,000   0.071  
183   Bowling Green, KY 79,100   0.070  
184   Greenwood-Greenville, MS 75,190   0.067  
185   Lima, OH 70,910   0.063  
186   Meridian, MS 70,740   0.063  
187   Grand Junction-Montrose, CO 69,320   0.061  
188   Laredo, TX 67,150   0.060  
189   Lafayette, IN 66,330   0.059  
190   Parkersburg, WV 63,680   0.056  
191   Great Falls, MT 63,520   0.056  
192   Bend, OR 62,870   0.056  
193   Twin Falls, ID 62,590   0.055  
194   Butte-Bozeman, MT 61,620   0.055  
195   Eureka, CA 59,660   0.053  
196   Cheyenne, WY-Scottsbluff, NE 54,380   0.048  
197   San Angelo, TX 53,110   0.047  
198   Casper-Riverton, WY 53,100   0.047  
199   Mankato, MN 51,290   0.045  
199   Ottumwa, IA-Kirksville, MO 51,290   0.045  
201   St. Joseph, MO 46,390   0.041  
202   Zanesville, OH 33,360   0.030  
203   Fairbanks, AK 32,550   0.029  
204   Victoria, TX 31,080   0.028  
205   Presque Isle, ME 30,860   0.027  
206   Helena, MT 26,360   0.023  
207   Juneau, AK 24,170   0.021  
208   Alpena, MI 17,510   0.016  
209   North Platte, NE 15,640   0.014  
210   Glendive, MT 3,890   0.003  

  Source: Nielsen Media Research, Inc.
Nielsen Station Index (NSI)

 *Estimates used throughout the 2007-2008 television season, effective September 22, 2007



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