Cable and ADS Penetration by DMA
The far right column ("% ADS" under the Subscription TV heading) can be used as a cable discount estimate -- i.e., it is possible that whatever the local cable system or interconnect is claiming for ratings or homes delivered in this DMA can be discounted by this percentage.

Bakersfield

      TV
Households*		   Subscription TV
Households**		  
  Date   %
Cable
and/or
ADS		 %
Wired
Cable		 %
ADS		   %
Wired
Cable		 %
ADS		  
   Jul 2010   86.7   52.4   34.8     60.5   40.2    
   May 2010   87.0   52.8   34.8     60.7   40.0    
   Feb 2010   87.2   54.6   33.4     62.6   38.3    
   Nov 2009   88.1   56.4   32.7     64.0   37.1    
   Jul 2009   86.9   55.5   32.3     63.8   37.2    
   May 2009   85.0   54.3   31.5     63.9   37.0    
   Feb 2009   83.8   52.9   31.8     63.2   38.0    
   Nov 2008   82.0   52.3   30.3     63.8   37.0    
   Jul 2008   82.5   53.9   29.2     65.4   35.4    
   May 2008   84.1   55.5   29.3     65.9   34.8    
   Feb 2008   84.8   56.0   29.2     66.1   34.5    
   Nov 2007   85.7   56.4   30.0     65.8   35.0    
   Jul 2007   83.3   55.3   28.6     66.4   34.3    
   May 2007   81.4   54.8   27.1     67.3   33.3    
   Feb 2007   81.1   56.2   25.4     69.3   31.3    
   Nov 2006   82.1   56.7   25.9     69.0   31.5    
   Jul 2006   81.8   57.6   24.8     70.4   30.3    
   May 2006   81.6   58.7   23.5     71.9   28.8    
   Feb 2006   81.5   61.1   21.0     75.0   25.8    
   Nov 2005   82.8   64.5   19.2     77.9   23.2    
   Jul 2005   83.2   65.8   18.4     79.1   22.2    
   May 2005   84.2   67.1   18.3     79.7   21.8    
   Feb 2005   84.1   66.8   18.5     79.5   22.0    
   Nov 2004   83.8   66.5   18.6     79.3   22.2    
   Jul 2004   82.8   66.6   18.2     80.5   22.0    
   May 2004   83.2   67.0   18.5     80.5   22.2    
   Feb 2004   83.6   67.5   18.4     80.7   22.0    
   Nov 2003   84.2   69.5   17.4     82.6   20.7    
   Jul 2003   83.5   69.6   16.3     83.4   19.5    
   May 2003   81.6   68.9   14.4     84.4   17.7    
   Feb 2003   81.4   69.8   13.4     85.8   16.5    
   Nov 2002   80.5   68.7   13.0     85.4   16.1    
   Jul 2002   81.0   70.2   12.0     86.7   14.8    
   May 2002   82.1   70.2   13.3     85.4   16.2    
   Feb 2002   81.8   69.8   13.2     85.4   16.2    
   Nov 2001   81.8   69.7   13.5     85.2   16.5    
   Jul 2001   80.1   70.3   10.8     87.8   13.5    
   May 2001   79.3   70.4   10.2     88.8   12.9    
   Feb 2001   81.4   71.6   11.0     88.0   13.5    
   Nov 2000   81.4   71.8   11.5     88.1   14.1    
   Jul 2000   79.7   72.1   9.1     90.5   11.4    
   May 2000   78.1   72.0   7.4     92.2   9.5    
   Feb 2000   79.7   71.9   7.8     90.2   9.8    
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

* TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

** Subscription TV Households are those paying for video delivery. The percentages add up to more than 100% because households with both wired cable and ADS are included in both columns.



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