|
TVB’s Media Comparisons Study has been a key source for cross-media comparisons since the 1970s. In 2010, Mobile and Engagement were added as new metrics. Among the key findings:
- Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile.
- Consumers credit television advertising with higher impact scores – and find TV ads more persuasive, influential and engaging than ads in competitive media.
- Broadcast television is noted as the key source for news – especially local news.
- Local broadcast television station websites connect with high percentages of consumers.
Below you will find downloadable PPTs and PDFs (the PDF version is a brochure and includes methodology and the study’s questions).
Be aware that these files are large and might take some time to download. Please be patient.
We welcome your questions and feedback. Please contact susan@tvb.org.
|
