TV Basics: Preface To The Cyber Edition
TV Basics is continually updated here on TVB Online. Single copies of the booklet, published in March 2008, can be ordered for free (and multiple copies at cost) by TVB Members, advertisers, and agencies by clicking on the TV Basics 2008 graphic below.

Notes:

1. Many tables in this booklet span 50 years. During that time many data suppliers have been bought, sold or merged. Also, many research techniques, gathering methods and time frames have changed. The "Sources" given here refer, in general, to the current source. If further clarification is needed for specific tables, please contact TVB's Research Department.
   
   
2. The Universal McCann figures used in this report include media time and space charges, plus commercial production and talent costs. They are as such estimates of advertiser expenditures, not media revenues.