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TV Basics: Home Technology Cross Ownership
Households that own one technology are more likely than Total U.S. households to own other tech devices. Cell phones, personal computers and DVD players have reached over 80% penetration for Total U.S. households.
|
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Home Access To: |
Among
Homes
With: |
%
Cell
Phone
|
%
DVD
Player
|
%
Internet
|
%
Personal
Computer
|
%
Satellite
Dish
|
%
Video
Game
System
|
%
VCR
|
%
MP3
Player
|
Total
U.S. |
86.6 |
88.3 |
77.7 |
81.7 |
26.9 |
31.7 |
72.5 |
42.4 |
Cell
Phone |
— |
92 |
82.7 |
86.5 |
27.1 |
34.6 |
74.2 |
46.7 |
DVD
Player |
90.3 |
— |
83.7 |
87.2 |
27.6 |
35.3 |
76.4 |
47.2 |
| Internet |
92.3 |
95.2 |
— |
97.4 |
29.2 |
38.5 |
76.2 |
51.9 |
Personal
Computer |
91.7 |
94.3 |
92.6 |
— |
28.3 |
37.5 |
75.8 |
50.2 |
Satellite
Dish |
87.3 |
90.6 |
84.3 |
86 |
— |
31.3 |
73.1 |
42.4 |
Video
Game
System |
94.6 |
98.4 |
94.4 |
96.5 |
26.5 |
— |
76.7 |
78.2 |
Source: The Nielsen Company 3Q 2009 Home Technology Report
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