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 |
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 |
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Mobile Subscribers Watching Video on a Mobile Phone:
Overall Usage Number of Users 2+ (in 000's) - Monthly Reach |
|
3Q 2009
|
3Q 2008 |
|
|
15,744
|
10,260 |
|
Monthly Time Spent in Hours:Minutes Per Users 2+
|
|
3Q 2009
|
3Q 2008 |
|
|
3:15
|
3:37 |
|
Monthly Time Spent in Hours:Minutes 3Q 2009
|
T13-17 |
A18-24 |
A25-34 |
A35-44 |
A45-54 |
A55-64 |
7:13 |
4:20 |
2:53 |
2:36 |
2:53 |
2:10 |
Video Audience Composition - Age 3Q 2009
|
T13-17 |
A18-24 |
A25-34 |
A35-44 |
A45-54 |
A55-64 |
18% |
12% |
31% |
21% |
11% |
6% |
Video Audience Composition - Gender 1Q 2009
|
|
Female
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Male |
|
|
42%
|
58% |
|
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Source: The Nielsen Company A2/M2 Three Screen report 3Q'09
Mobile Ad Revs to Hit $3.1 Billion by 2013
Mobile Advertising |
|
2008
|
2013 (forecast) |
|
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$160 million
|
$3.1 billion |
|
|
Source: Feb’09 The Kelsey Group
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