|
|
 |
|
TV Basics: Digital Video Recorders (DVRs)
While Nielsen estimates national DVR penetration at 28.9% as of February 2009, there are wide differences on a market-by-market basis. DVR penetration is over 35% in six DMAs as noted below. Primetime programs are among the most time-shifted; in 2008, the top five time-shifted primetime programs were Heroes, Fringe, Lost, Bones and Grey’s Anatomy.
|
|
 |
| National DVR Universe Estimates (%) |
| Source: The Nielsen Company Media-Related Universe Estimates. |
| Top 10 DVR Markets |
| |
|
|
| Rank |
DMA Market |
DVR % |
| 1 |
San Diego |
37.7 |
| 2 |
Austin |
37.4 |
| 3 |
Dallas-Ft. Worth |
37.2 |
| 4 |
Orlando-Daytona Bch-Melbrn |
36.8 |
| 5 |
Los Angeles |
36.2 |
| 6 |
Sacramnto-Stkton-Modesto |
35.2 |
| 7 |
San Francisco-Oak-San Jose |
34.1 |
| 8 |
Raleigh-Durham (Fayetvlle) |
34.0 |
| 9 |
San Antonio |
34.0 |
| 10 |
Cleveland-Akron (Canton) |
33.5 |
| |
Total U.S. |
26.9 |
| Source: The Nielsen Company Media-Related Universe Estimates. |
 Click here
|
 |
|
|
|
© 2009, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
|
|
|
TVB Members:
