TV Basics: Digital Video Recorders (DVRs)
DVR sales are expected to reach $16.8 billion in 2008. Nielsen began reporting DVR Universe Estimates in May 2007; as of July 2008 DVR penetration stands at 24.4%. Prior to releasing DVR Universe Estimates, Nielsen had been reporting DVR counts in its National People Meter sample homes. In December of 2005, DVR penetration in NPM sample homes was less than 1 percent; one year later, DVR penetration in NPM sample homes reached 11.4%.

  Year Unit Sales (000)
  1999 100  
  2000 249  
  2001 336  
  2002 170  
  2003 3,255  
  2004 3,345  
  2005 3,174  
  2006 4,980  
  2007e 8,912  
  2008p 16,796  
 
Source: Consumer Electronics Association U.S. Sales and Forecasts July 2007/eBrain Market Research

National DVR Universe Estimates (%)
  May-07 17.2  
  Jul-07 18.7  
  Sep-07 18.6  
  Nov-07 19.7  
  Feb-08 21.4  
  May-08 23.0  
  Jul-08 24.4  
       
Source: Nielsen Media Research, Media-Related Universe Estimates.

 

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