TV Basics: Channels – Receivable vs. Tuned
As the number of channels available to a TV household increases, as it has in recent years, what is the effect on the number of channels actually tuned? According to Nielsen’s Television Audience Report, the average home receives a total of 130 channels. It appears that after reaching the 50-channel level, additional channels produce no significant increase in the number of tuned channels. Even with 50+ channels available, households view an average of 17.8 channels.


Source: The Nielsen Company, National People Meter Sample, 9/1-9/7/08.
Tuning is Live+7 and based on at least 10+ contiguous minutes during this week.
Note: Homes receiving 10 channels or less not shown.

 

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