TV Basics: Channels – Receivable vs. Tuned
As the number of channels available to a TV household increases, as it has in recent years, what is the effect on the number of channels actually tuned? According to Nielsen’s Television Audience Report, the average home receives a total of 118 channels. It appears that after reaching the 50-channel level, additional channels produce no significant increase in the number of tuned channels. Even with 50+ channels available, households view an average of 16.0 channels.


Source: Nielsen Media Research, National People Meter Sample, Aug. 27 – Sept. 2, 2007
Notes: Homes receiving 10 channels or less not shown.
Tuned = 10 or more continuous minutes during the survey week.

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