TV Basics: Alternate Delivery Systems – Local
While national ADS penetration is currently at the 23.3% level, many markets have already reached, and passed, the 30% level. It’s important for local advertisers to know that ADS homes in their markets are not seeing ads inserted in the local cable systems.

Nov 2008   Percent of DMA TV Households*   Subscription TV
Households**
DMA
Rank		 DMA
Name		 %
Cable+ ADS		 %
Wired Cable		 %
ADS		   %
Wired Cable		 %
ADS
   
165            Abilene-Sweetwater 87.4   40.4   47.8   46.3   54.7  
147            Albany, GA 92.8   58.0   35.4   62.6   38.2  
57            Albany-Schenectady-Troy 91.2   76.2   15.3   83.5   16.8  
44            Albuquerque-Santa Fe 82.3   40.7   41.8   49.5   50.9  
179            Alexandria, LA 92.3   63.1   30.6   68.4   33.1  
208            Alpena 90.8   58.4   32.7   64.3   36.0  
131            Amarillo 87.3   44.8   43.5   51.3   49.8  
150            Anchorage 85.2   67.0   18.5   78.6   21.8  
8            Atlanta 94.1   56.6   38.1   60.1   40.5  
115            Augusta 90.6   61.5   29.8   67.8   32.9  
49            Austin 85.5   64.3   21.3   75.3   25.0  
125            Bakersfield 82.0   52.3   30.3   63.8   37.0  
26            Baltimore 88.5   69.8   19.2   78.9   21.7  
153            Bangor 79.3   42.9   36.9   54.1   46.6  
95            Baton Rouge 93.4   73.7   20.4   78.9   21.8  
141            Beaumont-Port Arthur 89.6   60.0   30.4   67.0   33.9  
192            Bend, OR 87.0   65.4   22.5   75.2   25.8  
170            Billings 86.2   53.7   33.0   62.3   38.3  
163            Biloxi-Gulfport 93.6   70.3   24.6   75.1   26.2  
157            Binghamton 92.1   72.8   19.8   79.1   21.5  
40            Birmingham (Ann and Tusc) 92.6   50.1   43.0   54.1   46.4  
155            Bluefield-Beckley-Oak Hill 93.6   66.5   28.6   71.1   30.6  
112            Boise 73.6   30.5   43.7   41.4   59.4  
7            Boston (Manchester) 94.9   83.3   12.5   87.8   13.2  
182            Bowling Green 87.8   66.9   21.6   76.3   24.6  
51            Buffalo 90.4   61.1   29.9   67.7   33.1  
93            Burlington-Plattsburgh 87.5   49.2   38.8   56.2   44.4  
190            Butte-Bozeman, MT 81.4   43.5   38.5   53.5   47.3  
197            Casper-Riverton 92.3   63.4   29.4   68.7   31.9  
88            Cedar Rapids-Wtrlo-IWC&Dub 85.8   58.2   28.3   67.9   32.9  
83            Champaign&Sprngfld-Decatur 89.9   59.1   31.4   65.7   35.0  
99            Charleston, SC 90.7   64.6   26.9   71.2   29.6  
65            Charleston-Huntington 93.4   57.5   36.5   61.6   39.1  
24            Charlotte 90.1   58.9   31.7   65.4   35.2  
183            Charlottesville 87.5   55.1   33.4   62.9   38.2  
86            Chattanooga 90.4   60.3   30.5   66.7   33.7  
198            Cheyenne, WY-Scottsbluff, 91.6   63.5   28.8   69.4   31.4  
3            Chicago 86.4   61.0   26.5   70.6   30.7  
130            Chico-Redding 83.1   33.6   50.0   40.4   60.2  
34            Cincinnati 84.3   57.9   26.6   68.7   31.5  
168            Clarksburg-Weston 93.1   52.9   40.7   56.8   43.7  
17            Cleveland-Akron (Canton) 89.4   69.1   20.6   77.3   23.1  
91            Colorado Springs-Pueblo 83.9   43.9   40.5   52.4   48.4  
79            Columbia, SC 87.9   51.2   37.4   58.3   42.6  
137            Columbia-Jefferson City 81.3   35.8   45.9   44.0   56.5  
128            Columbus, GA 91.6   72.1   20.3   78.7   22.1  
32            Columbus, OH 87.2   67.4   20.2   77.4   23.2  
133            Columbus-Tupelo-West Point 90.3   35.6   55.3   39.4   61.3  
129            Corpus Christi 90.1   66.5   24.3   73.8   27.0  
5            Dallas-Ft. Worth 80.2   42.4   38.7   52.8   48.3  
97            Davenport-R.Island-Moline 85.4   55.7   30.3   65.2   35.5  
64            Dayton 83.4   63.1   20.5   75.7   24.6  
18            Denver 87.8   53.8   34.4   61.3   39.2  
71            Des Moines-Ames 80.7   44.5   36.8   55.1   45.6  
11            Detroit 89.5   66.0   24.2   73.8   27.0  
172            Dothan 92.8   65.0   28.5   70.1   30.7  
139            Duluth-Superior 78.3   40.4   38.5   51.5   49.1  
98            El Paso (Las Cruces) 68.4   44.0   25.1   64.4   36.7  
175            Elmira (Corning) 93.6   70.8   23.5   75.6   25.2  
146            Erie 84.7   58.4   26.9   68.9   31.8  
119            Eugene 82.4   48.1   34.7   58.4   42.1  
195            Eureka 84.2   61.5   23.7   73.1   28.2  
102            Evansville 87.9   52.1   36.1   59.3   41.1  
202            Fairbanks 63.5   42.9   20.8   67.6   32.8  
120            Fargo-Valley City 86.1   53.8   32.7   62.5   37.9  
66            Flint-Saginaw-Bay City 87.5   60.4   27.7   69.0   31.7  
55            Fresno-Visalia 76.8   37.1   40.5   48.3   52.8  
62            Ft. Myers-Naples 95.6   69.6   27.8   72.8   29.1  
100            Ft. Smith-Fay-Sprngdl-Rgrs 89.3   50.2   39.7   56.2   44.5  
107            Ft. Wayne 79.3   44.9   34.9   56.6   44.0  
160            Gainesville 89.7   59.3   30.9   66.1   34.5  
210            Glendive 90.9   73.9   17.3   81.3   19.0  
184            Grand Junction-Montrose 86.3   54.3   32.6   62.8   37.8  
39            Grand Rapids-Kalmzoo-B.Crk 83.1   52.6   31.0   63.3   37.3  
191            Great Falls 86.3   46.6   40.1   54.1   46.5  
70            Green Bay-Appleton 79.4   48.7   31.1   61.3   39.2  
46            Greensboro-H.Point-W.Salem 90.0   62.0   28.5   68.9   31.7  
103            Greenville-N.Bern-Washngtn 88.5   55.8   33.5   63.0   37.8  
36            Greenvll-Spart-Ashevll-And 88.9   46.4   42.7   52.2   48.1  
187            Greenwood-Greenville 91.5   63.2   29.0   69.1   31.7  
87            Harlingen-Wslco-Brnsvl-McA 66.5   39.8   27.6   59.8   41.5  
41            Harrisburg-Lncstr-Leb-York 91.5   69.8   22.2   76.3   24.3  
178            Harrisonburg 88.3   59.2   30.0   67.0   34.0  
30            Hartford & New Haven 94.9   80.5   14.9   84.9   15.7  
167            Hattiesburg-Laurel 88.9   48.1   43.0   54.1   48.4  
206            Helena 81.7   56.4   25.8   69.0   31.6  
72            Honolulu 94.7   89.4   5.5   94.4   5.8  
10            Houston 77.8   51.5   27.8   66.2   35.8  
82            Huntsville-Decatur (Flor) 92.1   55.8   36.7   60.6   39.8  
162            Idaho Falls-Pocatello 79.8   34.7   45.6   43.5   57.1  
25            Indianapolis 85.4   54.5   31.8   63.8   37.3  
90            Jackson, MS 89.9   43.4   47.5   48.3   52.8  
173            Jackson, TN 91.4   61.0   31.1   66.7   34.0  
47            Jacksonville, Brunswick 91.1   59.9   31.9   65.7   35.0  
101            Johnstown-Altoona 94.2   63.6   31.1   67.5   33.0  
181            Jonesboro 92.0   61.8   31.0   67.1   33.7  
148            Joplin-Pittsburg 80.0   37.9   42.7   47.4   53.4  
207            Juneau, AK 88.3   68.8   19.9   77.8   22.5  
31            Kansas City 86.3   61.2   25.5   70.9   29.5  
59            Knoxville 91.6   59.6   32.4   65.1   35.4  
127            La Crosse-Eau Claire 83.0   52.7   30.7   63.5   37.1  
189            Lafayette, IN 90.1   69.4   21.1   77.1   23.5  
123            Lafayette, LA 92.0   61.1   31.3   66.4   34.0  
176            Lake Charles 92.7   64.6   29.7   69.6   32.0  
114            Lansing 83.7   52.4   31.7   62.7   37.8  
188            Laredo 76.1   60.4   16.9   79.4   22.1  
42            Las Vegas 90.8   68.1   23.1   75.0   25.5  
63            Lexington 92.3   51.7   41.2   56.0   44.6  
186            Lima 90.7   72.2   19.1   79.5   21.1  
106            Lincoln & Hstngs-Krny Plus 88.3   56.3   32.6   63.7   36.9  
56            Little Rock-Pine Bluff 89.0   41.9   47.7   47.1   53.6  
2            Los Angeles 84.7   50.4   35.5   59.4   41.9  
50            Louisville 88.1   62.1   26.4   70.5   29.9  
143            Lubbock 81.0   43.2   38.3   53.3   47.2  
122            Macon 91.1   53.3   38.3   58.5   42.1  
85            Madison 80.6   49.3   31.6   61.1   39.2  
199            Mankato 85.6   65.1   20.9   76.1   24.4  
180            Marquette 92.3   70.5   22.6   76.3   24.5  
140            Medford-Klamath Falls 87.3   43.4   44.4   49.8   50.9  
48            Memphis 87.1   49.6   38.2   57.0   43.9  
185            Meridian 88.5   36.8   53.2   41.6   60.1  
16            Miami-Ft. Lauderdale 92.2   63.6   30.7   68.9   33.2  
35            Milwaukee 79.3   61.8   17.9   77.9   22.5