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TV Basics: Total Advertising Expenditures, 2008
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2008 |
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$ (in Millions) |
| Broadcast Television |
34,029.2 |
| Network Broadcast TV |
14,676.9 |
| Network TV - Olympics |
600.0 |
| National Syndication |
1,934.8 |
| Local Broadcast TV (d) |
14,817.4 |
| Local Broadcast - Political |
2,000.0 |
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| Cable Television |
21,608.2 |
| National Cable TV (a) |
17,885.7 |
| Local Cable TV (d) |
3,337.1 |
| Local Cable TV - Political |
385.3 |
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| Radio |
17,755.9 |
| Network and Satellite Radio |
1,219.9 |
| Local Broadcast Radio |
16,536.0 |
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| Digital/Onine |
23,542.1 |
| National Digital/Online Media |
6,186.7 |
| Local Digital/Online Media |
3,828.7 |
| Direct Online Media |
13,526.7 |
| Paid Search |
10,500.0 |
| Internet Yellow Pages |
1,336.7 |
| Lead Generation |
1,690.0 |
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| Newspapers |
34,739.5 |
| National Newspapers (a) |
1,180.3 |
| Local Newspapers (a) |
33,559.2 |
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| Magazines (a) |
19,191.8 |
| Directories (a) |
12,182.2 |
| Direct Mail |
21,613.5 |
| Outdoor |
6,991.4 |
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| Total Advertising Expenditures |
191,653.8 |
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© 2010, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
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