TV Basics: Total Ad Volume and TV Ad Volume
Total U.S. ad volume passed the $280 billion mark in 2006, but fell just shy in 2007. TV accounted for just about $71 billion, one quarter of the total, representing the largest share of any medium.

---(IN MILLIONS)---
Year
Total Ad Volume
 TV Ad Volume
% in TV
1950
 $5,700
 
$171
 
 3.0
1955
 9,150
 
1,035
 
11.3
1960
11,960
 
1,627
 
13.6
1965
15,250
 
2,515
 
16.5
1970
19,550
 
3,596
 
18.4
1975
27,900
 
5,263
 
18.9
1980
53,570
 
11,488
 
21.4
1985
94,900
 
21,287
 
22.4
1990
129,968
 
29,247
 
22.5
1995
165,147
 
38,886
 
23.5
1996
178,113
 
43,824
 
24.6
1997
191,307
 
45,643
 
23.9
1998
206,697
 
49,513
 
24.0
1999
222,308
 
52,581
 
23.7
2000
247,472
 
60,257
 
24.3
2001
231,287
 
54,617
 
23.6
2002
236,875
58,365
 
24.6
2003
245,477
 
60,746
 
24.7
2004 263,776   67,791   25.7
2005
271,074
 
67,947
 
25.1
2006 281,653   71,905   25.5
2007
279,612
 
70,840
 
25.3

Source: Universal McCann

These Universal McCann U.S. advertising reports represent all expenditures by U.S. advertisers - national, local, private individuals, etc. The expenditures, by medium, include all commissions as well as the art, mechanical and production expenses that are part of the advertising budget for each medium.

 

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