|
Network Broadcast TV (a) (b) |
Network Broadcast TV - Olympics |
Local Broadcast TV (d) |
Local Broadcast TV - Political |
National Syndication |
National Cable TV (a) |
Local Cable TV (d) |
Local Cable TV - Political |
| 1980 |
4,078.0 |
25.0 |
4,300.2 |
90.8 |
46.6 |
62.1 |
8.6 |
0.0 |
| 1981 |
4,432.8 |
0.0 |
4,983.1 |
26.1 |
70.0 |
138.7 |
18.6 |
0.0 |
| 1982 |
4,917.3 |
0.0 |
5,564.4 |
159.6 |
139.9 |
250.6 |
34.3 |
0.0 |
| 1983 |
5,565.8 |
0.0 |
6,426.4 |
32.0 |
279.9 |
389.3 |
54.3 |
0.0 |
| 1984 |
6,557.9 |
100.0 |
7,301.0 |
143.2 |
391.8 |
633.6 |
86.4 |
0.0 |
| 1985 |
6,453.2 |
0.0 |
8,221.7 |
29.5 |
485.1 |
821.0 |
140.0 |
0.0 |
| 1986 |
6,676.8 |
0.0 |
9,003.5 |
209.5 |
559.8 |
934.9 |
192.8 |
0.0 |
| 1987 |
6,820.2 |
0.0 |
9,599.6 |
32.4 |
761.3 |
1,050.9 |
218.5 |
0.0 |
| 1988 |
7,127.2 |
200.0 |
9,905.5 |
246.2 |
898.3 |
1,302.5 |
273.5 |
0.0 |
| 1989 |
7,471.3 |
0.0 |
10,471.2 |
67.0 |
1,284.6 |
1,654.5 |
354.9 |
0.0 |
| 1990 |
8,093.9 |
0.0 |
9,630.0 |
264.3 |
1,156.1 |
2,115.6 |
450.6 |
0.0 |
| 1991 |
7,681.2 |
0.0 |
9,267.6 |
48.5 |
1,143.8 |
2,360.7 |
532.0 |
0.0 |
| 1992 |
7,699.7 |
701.6 |
9,371.3 |
293.5 |
995.5 |
2,800.2 |
735.6 |
0.0 |
| 1993 |
8,368.6 |
0.0 |
9,753.2 |
91.2 |
1,052.2 |
3,229.7 |
848.4 |
0.0 |
| 1994 |
8,757.0 |
349.9 |
10,534.5 |
461.4 |
1,157.4 |
3,897.1 |
1,023.7 |
0.0 |
| 1995 |
9,534.9 |
0.0 |
12,088.7 |
57.9 |
1,327.8 |
4,842.5 |
1,271.0 |
0.0 |
| 1996 |
10,285.2 |
577.5 |
12,442.2 |
476.7 |
1,429.5 |
5,430.7 |
1,424.9 |
0.0 |
| 1997 |
10,915.8 |
0.0 |
13,176.9 |
102.5 |
1,669.8 |
6,104.4 |
1,601.4 |
0.0 |
| 1998 |
11,474.6 |
485.7 |
13,750.6 |
648.6 |
2,049.7 |
7,227.1 |
1,890.5 |
0.0 |
| 1999 |
12,367.7 |
0.0 |
15,232.8 |
79.1 |
2,098.4 |
8,804.6 |
2,298.3 |
0.0 |
| 2000 |
13,582.6 |
785.0 |
16,351.7 |
676.0 |
2,162.0 |
9,660.3 |
2,491.0 |
25.0 |
| 2001 |
13,345.0 |
0.0 |
15,012.6 |
151.6 |
2,070.6 |
9,870.6 |
2,756.7 |
10.0 |
| 2002 |
14,113.0 |
606.1 |
15,808.4 |
911.5 |
1,643.6 |
11,191.8 |
3,055.0 |
50.0 |
| 2003 |
14,404.9 |
0.0 |
16,729.1 |
169.3 |
1,951.8 |
12,475.6 |
2,869.5 |
25.0 |
| 2004 |
15,143.4 |
704.3 |
16,192.1 |
1,504.5 |
2,233.5 |
13,840.7 |
3,101.2 |
150.0 |
| 2005 |
15,529.1 |
0.0 |
17,484.9 |
424.4 |
2,152.0 |
15,290.8 |
3,321.6 |
52.7 |
| 2006 |
15,501.9 |
650.0 |
16,169.9 |
2,100.0 |
1,969.3 |
15,971.9 |
3,346.2 |
300.0 |
| 2007 |
15,515.2 |
0.0 |
17,614.5 |
677.3 |
1,974.2 |
17,053.0 |
3,713.2 |
53.3 |
| 2008 |
14,676.9 |
600.0 |
14,817.4 |
2,000.0 |
1,934.8 |
17,885.7 |
3,337.1 |
385.3 |
| 2009E |
13,334.0 |
0.0 |
11,751.3 |
911.6 |
1,792.4 |
17,186.9 |
2,787.4 |
174.5 |
| 2010E |
12,998.6 |
487.5 |
11,499.2 |
2,390.3 |
1,672.2 |
18,050.0 |
2,914.9 |
526.7 |
| 2011E |
12,889.1 |
0.0 |
11,616.7 |
1,241.5 |
1,636.8 |
19,148.4 |
3,036.5 |
292.3 |
| 2012E |
12,775.1 |
621.7 |
11,763.1 |
2,591.4 |
1,599.4 |
20,316.1 |
3,169.0 |
650.2 |
| 2013E |
12,655.8 |
0.0 |
11,939.8 |
1,499.4 |
1,560.0 |
21,559.6 |
3,313.4 |
400.0 |
| 2014E |
12,579.4 |
498.9 |
12,195.5 |
2,664.7 |
1,524.2 |
22,975.6 |
3,484.5 |
754.1 |
| |
| Source: Magna Global |
| |
* Total Broadcast Television includes: Network Broadcast TV, Network Broadcast TV - Olympics, Local Broadcast TV,
Local Broadcast TV - Political, and National Syndication. |
| |
| Footnotes, where applicable, as indicated by (a),(b),(c) or (d) in chart labels above |
| (a) Excludes online advertising revenues |
| (b) Excludes incemental Olympic advertising revenues |
| (c) Includes Banner/Display, Sponsorship, Slotting, Mobile and Other Revenues (prior to 2000). Excludes Paid Search and Lead Generation |
| (d) Excludes local Political advertising revenues |
| |
| Note: TVB prepared this snapshot of advertising revenue based on information released by MAGNA Global. Please note that MAGNA Global will provide a forecast model (upon request), containing a rich data history that enables the user to vary inputs and change assumptions. To obtain a copy of the model, contact Brian Weiser, CFA/Global Forecasting at MAGNA Global at brian.weiser@magnainsights.com. |
| |
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