TV Basics: Top 25 Spot TV Advertisers*
The Automotives filled eight of the top 10 slots in 2007. General Motors Corp Dlr Assn once again led the way with $443 million, followed by Chrysler-Cerberus, Ford Motor Co. Dlr Assn, AT&T Inc. and Toyota Motor Corp Dlr Assn.

Rank Advertiser 2007
1 General Motors Corp Dlr Assn $443,135,000  
2 Chrysler-Cerberus 391,390,600  
3 Ford Motor Co Dlr Assn 363,957,400  
4 AT&T Inc 348,802,200  
5 Toyota Motor Corp Dlr Assn 310,829,500  
6 Honda Motor Co Ltd 307,327,300  
7 Nissan Motor Co Ltd 298,927,500  
8 Verizon Communications Inc 235,125,600  
9 Toyota Motor Corp 231,945,800  
10 Ford Motor Co 224,253,500  
11 General Motors Corp 191,288,700  
12 Yum Brands Inc 189,609,700  
13 Toyota Motor Corp Loc Dlr 187,654,900  
14 Time Warner Inc 155,450,800  
15 McDonalds Corp 153,450,600  
16 Berkshire Hathaway Inc 150,651,400  
17 Comcast Corp 139,888,400  
18 General Motors Corp Loc Dlr 136,396,500  
19 Procter & Gamble Co 135,446,500  
20 General Mills Inc 129,033,600  
21 Empire Today LLC 113,912,400  
22 Walt Disney Co 105,092,000  
23 Mitsubishi Motors Corp 103,488,200  
24 Hyundai Corp 99,916,300  
25 Doctors Assoc Inc 95,376,200  
       
*Includes both local and national spot activity
       
Source: Television Bureau of Advertising from estimates supplied by TNS Media Intelligence. Top 100 markets.

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