TV Basics: Top 25 Spot TV Advertisers*
The Automotives filled seven of the top 10 slots in 2008. Chrysler-Cerberus Capital Management led the way with over $330 million, followed by Honda Motor Co., Ford Motor Co. Dealer Association, AT&T Inc. and Toyota Motor Corp Dealer Association.

Rank Advertiser 2008
1 Chrysler-Cerberus Capital Mgmt 330,750,500  
2 Honda Motor Co Ltd 304,962,100  
3 Ford Motor Co Dlr Assn 300,925,500  
4 AT&T Inc 288,093,100  
5 Toyota Motor Corp Dlr Assn 279,955,500  
6 Nissan Motor Co Ltd 253,772,700  
7 Toyota Motor Corp 236,564,700  
8 Comcast Corp 230,390,400  
9 General Mills Inc 213,658,400  
10 General Motors Corp 210,530,300  
11 Verizon Communications Inc 204,553,800  
12 Obama For President Committee 174,704,200  
13 General Motors Corp Dlr Assn 167,357,400  
14 Yum Brands Inc 164,494,900  
15 McDonalds Corp 153,112,900  
16 Toyota Motor Corp Loc Dlr 143,905,000  
17 Time Warner Inc 143,072,000  
18 Berkshire Hathaway Inc 129,869,600  
19 Empire Today LLC 115,578,000  
20 Ford Motor Co 115,209,100  
21 Procter & Gamble Co 114,177,700  
22 Hyundai Corp Dlr Assn 101,389,900  
23 General Motors Corp Loc Dlr 96,792,000  
24 Wendys Arbys Group Inc 90,699,400  
25 Walt Disney Co 89,240,000  
       
*Includes both local and national spot activity
       
Source: Television Bureau of Advertising from estimates supplied by TNS Media Intelligence. Top 100 markets.

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