TV Basics: Top 25 Spot TV Categories*
The Automotive category tops the list at over $2.9 billion, while Communications/Telecommunications comes in at No. 2 with close to $1.5 billion. Restaurants is No. 3, followed by Car & Truck Dealers in fourth place and Political in fifth.

Rank
Categories
  
2008
1 Automotive 2,926,036,400  
2 Communications/Telecommunications 1,461,431,900  
3 Restaurants 1,290,105,900  
4 Car & Truck Dealers 801,387,700  
5 Political 708,142,300  
6 Furniture Stores 648,665,100  
7 Insurance 614,899,300  
8 Government & Organizations 602,632,500  
9 Financial 546,873,800  
10 Schools, Colleges & Camps 481,415,300  
11 Travel, Hotels & Resorts 448,782,900  
12 Leisure Time Activities & Events 420,432,300  
13 Legal Services 411,480,400  
14 Food and Food Products 408,938,300  
15 Motion Pictures 276,556,600  
16 Food Stores & Supermarkets 260,744,100  
17 Media & Advertising 187,489,600  
18 Home Centers & Hardware Stores 141,663,000  
19 Prescription Medication and Pharm.Houses 141,016,500  
20 Toiletries & Cosmetics 139,929,500  
21 Clothing Stores 138,397,100  
22 Discount Department Stores 115,837,100  
23 Department Stores 106,976,300  
24 Household Soaps, Cleaners, Polishes & Supplies 98,083,100  
25 Real Estate 88,929,800  
 

*Includes both local and national spot activity
Source: Television Bureau of Advertising from estimates supplied by TNS Media Intelligence.
Top 100 markets.

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