TV Basics: Top 25 Syndicated TV Categories
Toiletries & Cosmetics, with over $608 million, tops the list of syndicated advertising categories. Medicines & Remedies (excluding Rx) (over $436 million) and Prescription Medication & Pharmaceutical Houses (over $350 million) round out the top three.

Rank
Category
  
2008
1 Toiletries & Cosmetics 608,244,300  
2 Medicines & Remedies (excluding Rx) 436,557,000  
3 Prescription Medication and Pharm.Houses 350,031,600  
4 Food & Food Products 260,009,500  
5 Household Soaps, Cleaners, Polishes & Supplies 236,492,800  
6 Restaurants 234,144,700  
7 Communications/Telecommunications 193,361,400  
8 Insurance 180,368,800  
9 Financial 142,281,000  
10 Motion Pictures 131,628,100  
11 Automotive 126,889,900  
12 Confectionery & Snacks 117,459,000  
13 Discount Department Stores 82,892,100  
14 Beverages 76,121,200  
15 Audio and Video Equipment & Supplies 67,184,600  
16 Household Appliances & Equipment 56,194,900  
17 Clothing Stores 54,057,000  
18 Department Stores 52,424,700  
19 Games, Toys & Hobbycraft 51,845,600  
20 Media & Advertising 41,074,200  
21 Pets, Pet Foods & Supplies 38,308,000  
22 Computers & Software 38,249,900  
23 Consumer Electronics & Video Stores 37,196,800  
24 Apparel, Footwear & Accessories 36,955,200  
25 Eyeglasses, Medical Equipment & Supplies 29,640,900  

A direct response category
Source: Television Bureau of Advertising from estimates supplied by TNS Media Intelligence.
Top 100 markets.

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