TV Basics: Top 25 Subscription TV Categories (Network)
Automotive, with over $1.2 billion, tops the list of subscription TV network advertising categories. Restaurants (over $1.1 billion) and Communications/Telecommunications (just over $1 billion) round out the top three.

Rank
Category
  
2008
1 Automotive 1,215,107,700  
2 Restaurants 1,145,765,600  
3 Communications/Telecommunications 1,016,873,500  
4 Food and Food Products 938,185,500  
5 Toiletries & Cosmetics 937,979,100  
6 Financial 882,195,100  
7 Motion Pictures 860,284,900  
8 Insurance 799,056,100  
9 Games, Toys & Hobbycraft 765,150,100  
10 Household Soaps, Cleaners, Polishes & Supplies 653,845,800  
11 Prescription Medication and Pharm.Houses 628,188,400  
12 Medicines & Remedies (excluding Rx) 622,031,700  
13 Travel, Hotels & Resorts 447,762,900  
14 Audio and Video Equipment & Supplies 424,045,900  
15 Confectionery & Snacks 346,078,600  
16 Beverages 326,643,800  
17 Media & Advertising 290,827,500  
18 Beer & Wine 246,558,300  
19 Computers & Software 227,041,500  
20 Discount Department Stores 212,220,300  
21 Apparel, Footwear & Accessories 198,495,100  
22 Household Appliances & Equipment 190,870,300  
23 Government & Organizations 175,486,200  
24 Schools, Colleges & Camps 173,758,900  
25 Department Stores 168,920,000  

Source: Television Bureau of Advertising (TVB) from estimates supplied by TNS Media Intelligence.

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