TV Basics: Local Station Website Strength
Local broadcasters made significant gains in their Internet operations in 2006 – adding online executives and salespeople, redesigning sites, forming strategic partnerships and adding an array of content. These new initiatives, combined with ongoing efforts by stations that have been developing their local Internet operations for the past decade, resulted in a big jump for online revenues.– Borrell Associates Inc. 2007

Local stations saw online revenues increase an average of 57 percent, from $283.2 million in 2005 to $446.6 million in 2006. Revenues for 2007 are estimated at $686.6 million and are expected to increase 42% to $978.8 million in 2008.