TV Basics: Top Categories of Local Online Advertising
Four key local business categories are spending about $5,000 or more per location, per year on interactive advertising. They are Auto Dealers, which spent an average of $13,010 per location on online advertising last year; Colleges & Universities, which spent $7,418; Hospitals, which spent $7,109; and local Dot-Com businesses, which spent $4,825.



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