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TV Basics: Top Categories of Local Online Advertising
Four key local business categories are spending about $5,000 or more per location, per year on interactive advertising. They are Auto Dealers, which spent an average of $13,010 per location on online advertising last year; Colleges & Universities, which spent $7,418; Hospitals, which spent $7,109; and local Dot-Com businesses, which spent $4,825.
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Source: © 2008, Borrell Associates, Inc. All rights reserved.
*Per retail/advertiser location
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© 2010, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
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