TV Basics: Image of Advertising in Major Media
The public’s perception of advertising in media is critical in the process of selling products and services. Television advertising gets nearly half the votes for Most Authoritative and 77.9% for Most Exciting, driven by TV’s ability to deliver the advertiser’s message utilizing sight, sound, motion, emotion and color.

Advertising agencies like using a medium that is both influential and persuasive for their clients. TV wins by a wide margin in both categories among Adults 18+. TV ads score 79.1% in the Most Influential category, with newspapers ads a distant second at 7.4%. TV ads post a 69.7% Most Persuasive score with newspapers, the runner-up, at 10.5%.

 


Source: TVB Media Comparisons Study 2008, Adults 18+

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