TV Basics: Television – The Source for Product Info
For advertisers, TV remains the primary link to the American consumer. More than half of Adults 18+ (52.9%) say they are most likely to learn about products or brands they’d like to buy from television commercials. What’s more, TV is mentioned three times as often as internet ads (17%), followed by magazine ads (15.6%), newspaper ads (9.9%) and radio commercials (4.6%).

Source: TVB Media Comparisons Study 2008, Adults 18+

PREVIOUS
TABLE OF CONTENTS
NEXT

 

Click here for more on the above subject.

TVB Members: Click here for a PowerPoint version of TV Basics.


  Ask TVB   Back to Top  


© 2008, Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.