Year

Network

Spot/Local

Total

2005

$100,832,127

$479,365,367

$580,197,494

2006

$155,047,883

$1,980,056,595

$2,135,104,478

2007

$60,434,889

$318,062,606

$378,497,495

2006

Spot Count %

Estimated Cost %

January (12/26/05-1/29/06)

1%

1%

February (1/30/06-2/26/06)

2%

3%

March (2/27/06-3/26/06)

3%

3%

April (3/27/06-4/30/06)

4%

4%

May (5/1/06-5/28/06)

5%

6%

June (5/29/06-6/25/06)

5%

5%

July (6/26/06-7/30/06)

5%

4%

August (7/31/06-8/27/06)

7%

6%

September (8/28/06-9/24/06)

13%

12%

October (9/25/06-10/29/06)

35%

36%

November (10/30/06-11/07/06)

21%

20%

Daypart

Bush

Kerry

Early Morning

9%

10%

Morning Daytime

3%

4%

Afternoon Daytime

4%

4%

Early Fringe

9%

12%

Early News

10%

11%

Prime Access

14%

14%

Prime

23%

22%

Late News

8%

5%

Weekend Late News

2%

2%

Late Fringe

6%

6%

Weekend Late Fringe

1%

1%

Saturday Morning

1%

1%

Saturday Afternoon

1%

0%

Saturday Early Fringe

2%

2%

Saturday Prime Access

0%

1%

Sunday Morning

2%

2%

Sunday Afternoon

2%

1%

Sunday Early Fringe

2%

2%