| AAAA |
American Association of Advertising Agencies |
| ADS |
Alternate Delivery Systems |
| AFTRA |
American Federation of Television and Radio Artists |
| AMOL |
Automated Measurement of Lineups |
| ARF |
Advertising Research Foundation |
| AWRT |
American Women in Radio and Television |
| BDI |
Brand Development Index |
| CATV |
Cable Television |
| CC |
Closed Captioned |
| CDI |
Category Development Index |
| CPM |
Cost Per Thousand |
| CPP |
Cost-Per-Rating Point |
| CUME |
Cumulative Audience |
| DBS |
Direct Broadcast Satellite |
| DMA |
Designated Market Area |
| DT |
Digital TV |
| DVD |
Digital Versatile Disk |
| DVR |
Digital Video Recorder |
| EBS |
Emergency Broadcast System |
| EDI |
Electronic Data Interchange |
| FCC |
Federal Communications Commission |
| GRP |
Gross Rating Point |
| HDTV |
High Definition Television |
| HUT |
Households Using Television |
| LCD |
Liquid Crystal Display |
| LD |
Laser Disc |
| LMA |
Local Marketing Agreement |
| LPM |
Local People Meter |
| NAB |
National Association of Broadcasters |
| NAD |
National Audience Demographics Report |
| NATPE |
National Association of Television Program Executives |
| NMR |
Nielsen Media Research |
| NSI |
Nielsen Station Index |
| NTI |
Nielsen Television Index |
| PBS |
Public Broadcasting Service |
| PPM |
Personal People Meter |
| PPV |
Pay-Per-View |
| PSA |
Public Service Announcement |
| PUT |
Persons Using Television |
| PVR |
Personal Video Recorder |
| ROI |
Return on Investment |
| ROS |
Run-Of-Schedule |
| SDTV |
Standard Definition Television |
| SMATV |
Satellite Master Antenna Television |
| TSA |
Total Survey Area |
| TVS DVD |
Total Viewing Source DVD |
| UE |
Universe Estimate |
| UHF |
Ultra High Frequency |
| VHF |
Very High Frequency |
| VOD |
Video On-Demand |
| VPVH |
Viewers Per Viewing Household |
TVB Members:
