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Green Consumer Demographics (PDF posted 6/08)        The February 2009 Digital Television Transition (PDF posted 5/08)       Arbitron and Nielsen Shut Down Project Apollo (PDF posted 2/08)       Nielsen & NeuroFocus to Measure Engagement (PDF)       Nielsen To Measure U.S. Video On Demand Usage From Set Top Box Data (PDF)       Nielsen Reports Television Tuning Remains at Record Levels Digital Video Recorders Grow in Popularity (PDF)       Data Reveals Online Is Having Profound Shifts On TV Viewing And Navigation (PDF)       Nielsen Reporting All National Audiences via Single Sample Effective (PDF)       Nielsen Revises Broadcast Digital Simulcast Definition (PDF)       Cross-Media Measurement Takes Off (PDF)       Arbitron Reveals PPMs Work In Houston (PDF)       TV News Attempts an Online Comeback (PDF)       Nielsen A2M2 Progress Report 6-07 (PDF)       CBS’s Poltrack Weighs-In on The New Advertising Model (PPT) David Poltrack, the Chief Research Officer for CBS Corporation and President of CBS Vision, discusses high-profile topics such as commercial ratings, the DVR, and program engagement as part of the digital, non-linear world of television.         Houston PPM Update   Arbitron's Portable People Meter (PPM) is being tested in the Houston market. TVB will provide you with both PPM background and the latest news on the Houston test.         Project Apollo Project Apollo is a marketing information product being tested and developed by VNU and Arbiton in collaboration with Procter & Gamble. This document will provide you with Project Apollo background and updates on the test and possible roll-out.         DVR Usage Long Measured in Local Metered Markets Read this letter to the editor by Media General’s Brad Nimmons.

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