Top 100 Programs for the A35+ Demo


Some advertisers, most notably political campaigns, are focused on the A35+ demographic. Here you will find the top 100 Prime programs for the 2007-’08 broadcast season, including the top 10 subscription television programs (in red).

RANK PROGRAM NETWORK (START)
DATE
A35+
AA %
1 FOX SUPER BOWL XLII FOX 2/3/08 39.4
2 FOX SUPER BOWL POST GAME FOX 2/3/08 25.3
3 FOX NFC CHAMPIONSHIP FOX 1/20/08 24.1
4 ACADEMY AWARDS ABC 2/24/08 15.2
5 AFC DIVISIONAL PLAYOFF-SA CBS 1/12/08 14.1
6 AMERICAN IDOL-TUESDAY FOX 1/15/08 11.8
7 AMERICAN IDOL THU SP-3/6 FOX 3/6/08 11.8
8 NBC NFL PLAYOFF GAME 2 NBC 1/5/08 11.7
9 AMERICAN IDOL THU SP-2/28 FOX 2/28/08 11.7
10 AMERICAN IDOL-WEDNESDAY FOX 1/16/08 11.6
11 HOUSE SP-2/3 FOX 2/3/08 11.5
12 DANCING W/THE STARS-MON ABC 9/24/07 11.5
13 OSCAR'S RED CARPET 2008 ABC 2/24/08 10.8
14 ALLSTATE BCS NATL CHAMP FOX 1/7/08 10.5
15 DANCING WITH THE STARS ABC 3/17/08 10.4
16 DANCING W/STARS RESULT-TU ABC 10/2/07 10.4
17 AMERICAN IDOL THU SP-2/21 FOX 2/21/08 10.2
18 DANCING W/STARS SP-9/25 ABC 9/25/07 10.0
19 FOX NFC CHAMPIONSHIP-POST FOX 1/20/08 10.0
20 FOX WORLD SERIES GAME 4 FOX 10/28/07 9.8
21 DANCING W/STARS RESULTS ABC 3/25/08 9.7
22 AMER IDL THU RSLT SP-4/10 FOX 4/10/08 9.4
23 COMANCHE MOON 1 CBS 1/13/08 9.3
24 DANCING W/STARS SP-3/18 ABC 3/18/08 9.3
25 DANCING W/STARS RESULT SP ABC 9/26/07 9.1
26 FOX MLB ALCS GAME 7 FOX 10/21/07 8.9
27 CSI CBS 9/27/07 8.9
28 CBS NCAA BSKBL CHAMPSHIPS CBS 4/7/08 8.6
29 DESPERATE HOUSEWIVES ABC 9/30/07 8.5
30 CSI - THANKSGIVING SP CBS 11/22/07 8.5
31 CSI: MIAMI - TUESDAY SP CBS 4/1/08 8.3
32 FOX WORLD SERIES GAME 2 FOX 10/25/07 8.3
33 NCIS CBS 9/25/07 8.1
34 IDOL GIVES BACK 2-SP 8P FOX 4/9/08 8.1
35 FOX WORLD SERIES GAME 1 FOX 10/24/07 8.0
36 CMA AWARDS ABC 11/7/07 7.8
37 20/20: THE ROYAL FAMILY ABC 3/3/08 7.8
38 GRAMMY AWARDS CBS 2/10/08 7.7
39 SURVIVOR: CHINA FINALE CBS 12/16/07 7.6
40 SHREK THE HALLS ABC 11/28/07 7.6
41 COMANCHE MOON 2 CBS 1/15/08 7.6
42 NFL SAT NIGHT SPECIAL CBS 12/29/07 7.5
43 60 MINUTES CBS 9/30/07 7.4
44 CSI: MIAMI CBS 9/24/07 7.3
44 GREY'S ANATOMY SP-11/22 ABC 11/22/07 7.3
46 HOUSE FOX 9/25/07 7.3
47 SURVIVOR: CHINA CBS 9/27/07 7.3
48 WITHOUT A TRACE CBS 9/27/07 7.3
49 COMANCHE MOON 3 CBS 1/16/08 7.3
50 WITHOUT A TRACE-THANKS SP CBS 11/22/07 7.1
51 TWO AND A HALF MEN CBS 9/24/07 7.0
52 FOX WORLD SERIES GAME 3 FOX 10/27/07 7.0
53 CRIMINAL MINDS CBS 9/26/07 6.9
54 DEAL OR NO DEAL 1/3 NBC 1/3/08 6.9
55 NBC SUNDAY NIGHT FOOTBALL NBC 9/30/07 6.9
56 ABC PREMIERE EVENT-12/9 ABC 12/9/07 6.8
57 NCIS - SPCL CBS 1/1/08 6.8
58 SHARK - 8PM SPECIAL CBS 1/27/08 6.8
59 GREY'S ANATOMY-THU 9PM ABC 9/27/07 6.7
60 SURVIVOR:MICRONESIA FINAL CBS 5/11/08 6.7
61 ABC PREMIERE EVENT-2/25 ABC 2/25/08 6.6
62 SURVIVOR: MICRONESIA CBS 2/7/08 6.6
63 CBS NCAA BSKBL CHAMP SA-2 CBS 4/5/08 6.6
64 20/20 SP EDITION-2/4 ABC 2/4/08 6.6
65 FOX MLB ALCS GAME 5 FOX 10/18/07 6.5
66 DEAL OR NO DEAL 12/10 NBC 12/10/07 6.5
67 HALLMARK HALL OF FAME CBS 12/2/07 6.4
68 SURVIVOR: CHINA REUNION CBS 12/16/07 6.4
69 FOX WORLD SERIES GM4-PRE FOX 10/28/07 6.3
70 HOUSE-MON 9P FOX 4/21/08 6.3
71 DEAL OR NO DEAL 2/14 NBC 2/14/08 6.3
72 BACHELOR:AFTER FINAL ROSE ABC 11/20/07 6.2
73 CSI: NY CBS 9/26/07 6.2
74 BARBARA WALTERS SP-2/24 ABC 2/24/08 6.2
75 SURVIVOR:MICRONESIA WE-SP CBS 3/19/08 6.2
76 ACM AWARDS CBS 5/18/08 6.1
77 COLD CASE CBS 9/30/07 6.1
78 EXTRM MAKEOVER:HM ED-1/13 ABC 1/13/08 6.1
79 TWO AND A HALF MEN-SPC CBS 1/21/08 6.1
80 HOW GRINCH STOLE X'MAS ABC 11/28/07 6.1
81 NCIS 9P-SPECIAL CBS 12/4/07 6.1
82 DEAL OR NO DEAL 3/27 NBC 3/27/08 6.1
83 UNIT, THE CBS 9/25/07 6.0
84 FOX MLB ALCS GAME 4 FOX 10/16/07 6.0
85 NBC NFL SPECIAL 12/29 NBC 12/29/07 6.0
86 TWO AND A HALF MEN 930 SP CBS 12/17/07 6.0
87 SHARK CBS 9/30/07 5.9
88 ABC NEWS: DEM PRES DEBATE ABC 4/16/08 5.9
89 SURVIVOR: CHINA-THANKS SP CBS 11/22/07 5.8
90 DANCING W/STARS SP-5/6 ABC 5/6/08 5.8
91 SAMANTHA WHO? ABC 10/15/07 5.8
92 DEAL OR NO DEAL 12/11 NBC 12/11/07 5.8
93 BACK TO YOU SP-2/26 9:30P FOX 2/26/08 5.8
94 AMAZING RACE 12 CBS 11/4/07 5.8
95 EXTREME MAKEOVER:HOME ED. ABC 9/30/07 5.8
96 DEAL OR NO DEAL-MON NBC 1/7/08 5.7
97 20/20-SPEC ED ABC 10/23/07 5.7
97 LAW AND ORDER NBC 1/2/08 5.7
99 FOX WORLD SERIES GM1-PRE FOX 10/24/07 5.7
100 BACK TO YOU SP-2/27 9:30P FOX 2/27/08 5.7
         
144 NFL REGULAR SEASON L ESPN 9/24/07 4.9
394 STATE OF THE UNION 2008 FXNC 1/28/08 2.6
397 SR/SC DEM DEBATE CNN 1/21/08 2.6
445 MLB DIVISION SERIES TBS 10/3/07 2.3
456 PSYCH USA 12/7/07 2.2
464 MLB NLCS TBS 10/11/07 2.1
474 NBA PLAYOFFS-CONF FNLS L ESPN 5/20/08 2.1
478 2008 NBA ALLSTAR GAME TNT 2/17/08 2.0
480 NASCAR NEXTEL CUP L ESPN2 9/30/07 2.0
484 NFL REGULAR SEASON GAME NFLN 11/22/07 2.0
 

 

 



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