Local People Meter Markets: Collects tuning and viewing information from the installed households and the persons within them for 365 days annually.
Set Metered Markets: Set Meter Markets utilize meters to collect the set tuning data, i.e., what is being watch 365 days a year. A separate diary sample is used to collect persons information. The diary is a one week collection tool which is provided for each set within a sample household.
Diary Markets: Measured using diaries only. The diary is a one-week collection tool which is provided for each set within the sample households. Markets are measured four times a year: February, May, July and November.