Local Media Market Measurement Types

Local People Meter Markets: Collects tuning and viewing information from the installed households and the persons within them for 365 days annually.

Set Metered Markets: Set Meter Markets utilize meters to collect the set tuning data, i.e., what is being watch 365 days a year. A separate diary sample is used to collect persons information. The diary is a one week collection tool which is provided for each set within a sample household.

Diary Markets: Measured using diaries only. The diary is a one-week collection tool which is provided for each set within the sample households. Markets are measured four times a year: February, May, July and November.

Local Media Market Measurement Types (PDF)

 
 
 

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