Whether counts are called Likes, Followers, or Subscribers, it is interesting to see how different types of retailers can concentrate efforts on networks based on their business and audience. As example, Pinterest is a good match for the craft retailer Michael's and the visual nature of its product selection.
Source: Retail Customer Experience.com, compiled 1/4/2013 from interbrand.com/en/BestRetailBrands/2012-Best-RetailBrands.aspx and stores.org/2012/Top-100-Retailers
Source: Campalyst.com, November 11, 2012
Defining the most social broadcast TV shows is how and when you look at it. Sometimes you can tell what time of year it is by what is topping the charts. Sports programs are relatively DVR proof and by the end of the year, mentioned the most on social networks as NFL playoffs are in the mix and regular series are in repeats.
|Network||Program Name||Overall Activity|
|CBS||NFL Playoff: Colts at Ravens||1,645,725|
|FOX||NFL Playoff: Seahawks at Redskins||1,459,198|
|ABC||Dick Clark’s New Year’s Rockin’ Eve||1,439,222|
|NBC||NFL Vikings at Packers||1,178,814|
|FOX||Cotton Bowl: Oklahoma vs. Texas A&M||884,759|
|NBC||NFL Playoff: Bengals at Texans||530,352|
|CBS||The Big Bang Theory||390,664|
|CW||The Vampire Diaries||274,038|
Source: Trendrr, which measures social media activity related to specific television shows (e.g., mentions, likes, check-ins) across Twitter, Facebook, GetGlue and Viggle.
Facebook released its list of most-buzzed about TV shows of 2012 in December. Twitter also posted what were its top TV Topics. These two lists are a great illustration of the significant disconnect between TV ratings and what people share and talk about on social media.
Careful mining of the data available to these networks could tell us what pushes a show to the top.
Top TV Show Topics
1. Family Guy
3. American Dad
4. Hey Arnold
5. American Idol
6. Pretty Little Liars
7. 106 & Park
9. Fresh Prince
10. Boy Meets World
Accenture, a global management consulting, technology services and outsourcing company, found that in the U.S, about a third of TV viewers have liked a show’s or brand’s Facebook page or tweeted about what they saw on TV after seeing one of these logos.
As other studies have shown, their actions aren't always driven by the desire to be social. Many look to social media to receive a benefit such as a coupon or promotion code (32%) or to enter a competition (31%).
Source: Accenture Survey 2012, http://newsroom.accenture.com/images/20020/Social Media On TV Survey.pdf