Social Media Insights

How Some Top U.S. Retail Brands Stack Up on Social Media

Whether counts are called Likes, Followers, or Subscribers, it is interesting to see how different types of retailers can concentrate efforts on networks based on their business and audience. As example, Pinterest is a good match for the craft retailer Michael's and the visual nature of its product selection.

How some top U.S. retail brands stack up on social media

Source: Retail Customer, compiled 1/4/2013 from and

Internet Retailers Using Social Media

Internet Retailers Using Social Media

Source:, November 11, 2012

Mentions are Relative

Defining the most social broadcast TV shows is how and when you look at it. Sometimes you can tell what time of year it is by what is topping the charts. Sports programs are relatively DVR proof and by the end of the year, mentioned the most on social networks as NFL playoffs are in the mix and regular series are in repeats.

Week of December 31, 2012

Network Program Name Overall Activity 
CBS NFL Playoff: Colts at Ravens 1,645,725
FOX NFL Playoff: Seahawks at Redskins 1,459,198
ABC Dick Clark’s New Year’s Rockin’ Eve 1,439,222  
NBC NFL Vikings at Packers 1,178,814  
 FOX Cotton Bowl: Oklahoma vs. Texas A&M 884,759 
NBC NFL Playoff: Bengals at Texans 530,352  
FOX The Simpsons 509,054  
FOX Family Guy 429,114
CBS The Big Bang Theory 390,664
CW The Vampire Diaries 274,038

Source: Trendrr, which measures social media activity related to specific television shows (e.g., mentions, likes, check-ins) across Twitter, Facebook, GetGlue and Viggle.

Facebook released its list of most-buzzed about TV shows of 2012 in December. Twitter also posted what were its top TV Topics. These two lists are a great illustration of the significant disconnect between TV ratings and what people share and talk about on social media.

Careful mining of the data available to these networks could tell us what pushes a show to the top.

Facebook 2012 Trends    Twitter's
 Top TV Show Topics

 1. Family Guy
 2. #bb14
 3. American Dad
 4. Hey Arnold
 5. American Idol
 6. Pretty Little Liars
 7. 106 & Park
 8. SNL
 9. Fresh Prince
 10. Boy Meets World



Consumers Open to Social Media on TV Screens…But Want Rewards

Accenture, a global management consulting, technology services and outsourcing company, found that in the U.S, about a third of TV viewers have liked a show’s or brand’s Facebook page or tweeted about what they saw on TV after seeing one of these logos.

As other studies have shown, their actions aren't always driven by the desire to be social. Many look to social media to receive a benefit such as a coupon or promotion code (32%) or to enter a competition (31%).

Motivations for Interacting With Social Media Symbols

Motivations for Interacting with Social Media Symbols

Source: Accenture Survey 2012, Media On TV Survey.pdf


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